A leading global technology company has selected Direct Alliance, a wholly-owned subsidiary of TeleTech Holdings, Inc. (NASDAQ: TTEC), to design, implement and manage a multi-million dollar revenue generation solution targeting small and medium businesses (SMB) in the United States. According to Gartner, Inc. small and medium businesses in North America are forecasted to spend $38 billion in 2010 on hardware technology.
The client wanted to grow and expand its share of the North American SMB market and needed a partner who could deliver a proven, comprehensive turnkey solution to achieve this goal. Under the multi-year agreement, Direct Alliance will provide a business-to-business integrated sales solution using sophisticated account management strategies to generate incremental revenue in the SMB market. Dedicated account executives with Direct Alliance will build and grow sales relationships using proprietary desktop tools, robust database marketing analytics and award-winning electronic direct marketing to sell the client’s wide array of IT products and services.
“The Direct Alliance team is excited to join forces with this global technology leader,” said Judi Hand, president and general manager of Direct Alliance. “This client sought a partner who could design, manage, and rapidly implement a complete revenue generation solution, making Direct Alliance an ideal partner. By offering a unique solution with well-defined revenue results, we deliver the best opportunity to increase our client’s share of the multi-billion dollar SMB market.”
Direct Alliance is a recognized leader in outsourced sales and marketing solutions, helping clients achieve sales and marketing goals through its turnkey, comprehensive, transformative go-to-market strategies. For more information about Direct Alliance,
Source:http://money.cnn.com/news/newsfeeds/articles/marketwire/0581379.htm
