HubShout, LLC has been a leader in the SEO reseller technology space for several years. After a very successful beta test of their SEO reseller program in 2009, HubShout has begun building partnerships for SEO and PPC services with agencies and web design companies. With over 100 accounts under management, HubShout is pleased with the expansion of the program and is today announcing an important enhancement to their technology.
Today HubShout is announcing a major release to their SEO reseller technology platform with the addition of Writer Pool functionality in their self-service SEO module. Previously, all search engine optimization copy writing was completed by the HubShout writer team. With over 45 writers based in the US, HubShout is a leading provider of high-quality SEO information with rigorous quality controls, audits and scoring of the writing team. HubShout also has a Ph.D. trained editorial team. When companies or resellers outsource SEO to HubShout, they have utilized this network of writers for content creation. While this approach has been extremely effective, a few agencies have requested the ability to use their own content creation resources.
With the most recent enhancement to the SEO reseller technology platform, agencies and resellers will be able to decide if they want full service SEO outsourcing or wish to implement a hybrid outsourcing approach. In a hybrid model, the core components of the SEO process are outsourced to HubShout. This includes using the technology platform for workflow management, syndication, link-building, reporting and analytics. Additionally, the robust API capabilities of the platform are fully available. However, in the hybrid approach, the agency or web design shop utilizes their own writers to actually create the content for syndication, on-site SEO and link-building.
While many clients and SEO resellers will continue to use the full-service option, HubShout is confident that this enhancement will extend the reach of their industry-leading SEO reseller technology platform by appealing to those who would not outsource SEO unless they could control the content completely. Many brand managers and marketing leaders are still reluctant to release the responsibility for creating the actual words. While they understand that buzz, viral, and 2.0 often means they are out of the drivers seat, it is still very uncomfortable for them. HubShout has designed their Writer Pool release and hybrid SEO outsourcing program specifically for these folks.
Source:http://www.prurgent.com/2010-07-20/pressrelease108270.htm
