Directory submission is a key aspect of SEO but it can be time consuming. It can take up a lot of your time which can be spent doing a lot of other important things in your business. A big tip is really to outsource the directory submission to a SEO Company. A SEO Company will submit your site to the search engine friendly directories with good page ranks. By doing so, search engine friendly directories can increase your rankings in the search results.
Additionally, it is really important to submit your site to directories that are relative to what your company is doing in the industry. This is critical as the search engine “spiders” crawl the web looking for good relative content and if they come across your site which is linked to a directory which has no relevance then you could end up with a poor quality score. Your site could then drop down the rankings or in extreme cases be banned from the search engine altogether!
Outsourcing to a SEO Company is a good idea if you want to potentially get relevant search results in the directories. However, you want to make sure that you find out how many years they have been in business. The SEO Company should be trading in business for at least 2-3 years and have a list of clients. Try and get client testimonials. If the SEO Company is new, you can read customer reviews to determine whether they are legitimate and have the skills to work on your site. A tip is to possibly trial them out by placing a small order to see of the SEO Company is reliable. The SEO Company should offer a detailed submission report and deliver the project promptly.
You can ask the SEO company to give you a bulk discount if you offer several websites for working on. Entering into negotiations with an SEO company is a skill in itself. It is always a must to say that such and such company is offering a discount and what do you offer? Give them proof of this by providing the URL of the other SEO company. Also by being a return customer you should be eligible to receive a discount. You may very well use the same SEO company for a long time if you have built up a solid and trustworthy relationship. In most cases the SEO company would only be too happy to retain your services and one way of doing this is to offer you a discount.
Get customer reviews about the SEO Company you are thinking of using. There is so much information on the web and it is only too easy to Goggle the SEO company to find reviews. You can always contact the companies who use the SEO company directly to acquire first-hand personal reviews of the SEO company. It is well worth the effort in doing this if you are thinking about spending a big part of your business budget on SEO advertising.
In summary, directory submission can be a valuable addition to your SEO marketing practices but it is hugely time consuming traipsing through all the directories on the Internet. You want to submit to only high ranking, relevant and quality directories which have a good page rank. If you can afford to outsource then this is a must as this will free up your time to work on other areas of your business. Take your time to evaluate each SEO company that you approach and do your due diligence by getting customer reviews.
Source:http://whoiskevinjohn.com/2010/07/20/outsourcing-directory-submission-to-a-seo-company/
