Business process outsourcing can help the hospitality industry drive growth

August 30th, 2010 by Renu Chopra Leave a reply »

The hospitality industry globally is slowly recovering from its worst ever economic downturn in 60 years. It is time for companies in this space to focus on core functions that generate revenue. Non-core, support functions, such as finance and accounting, customer service, and research and analytics, require in-depth skills and are best managed through business process outsourcing (BPO). Organizations that have adopted BPO have experienced significant cost-efficiency and optimization of resources, according to the article offered by WNS Global Services.

The article titled “Room for growth in the hospitality sector: BPO has the answers,” discusses why and how hospitality companies can leverage BPO as a strategy for growth. The article suggests three areas that need to be focused on during the upturn: Customer Service, Finance and Accounting and Research and Analytics.

This article highlights how BPO solutions can help hospitality companies achieve several benefits including:

Improved customer service: With a focus on increasing conversion, revenue per call, loyalty program registration percentage and other such metrics, BPO solutions can help increase revenue and enhance customer experience.

Streamlined finance and accounting processes: Through consolidation and centralization of finance and accounting processes, BPO solutions help hotels achieve standardization while delivering efficiency improvements. In fact, offshore BPOs can also help reduce operational costs rapidly and significantly.

Better understanding of customer behavior: An offshore Center of Excellence (CoE) set up by a BPO provider can enable consolidation and syndication of research and analytical processes. The actionable insights derived from the CoE will help marketers better understand customer behavior, increase marketing effectiveness while reducing the costs of their Research & Analytics program dramatically.

Source:http://www.prweb.com/releases/2010/08/prweb4437644.htm

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