ITC Infotech is working with Oracle to provide Loyalty & Marketing based BPO services. As per the BPO initiative agreement, ITC Infotech will have the non-exclusive license to use the Loyalty & Marketing program solution offered by Oracle.
B. Sumant, Managing Director, ITC Infotech, said, “We are extending our value proposition on loyalty services to our customers by working closely with Oracle. Loyalty is a key growth area for ITC Infotech and we are witnessing significant traction in this area. Companies across the board are looking at enhancing customer relations and strengthening customer retention.”
ITC Infotech plans to expand its services to the BPO market globally through this working relationship. Oracle’s cutting edge offerings will support ITC Infotech in providing customers loyalty, marketing & customer relationship management (CRM) solutions in an outsourced business process model.
Commenting on the announcement, Tibor Beles, Vice President, Oracle Business Process Outsourcing, said “Our BPO Powered by Oracle program focuses on creating and developing relationships to provide enhanced services to our end customers through working with BPO service providers that have deep domain expertise and strong execution capabilities. ITC Infotech has carved a niche in the loyalty and marketing services arena, and the new Oracle-based offering will be extremely well positioned to address a growing demand for comprehensive loyalty outsourcing services.”
Source:http://www.siliconindia.com/shownews/ITC_Infotech_teams_with_Oracle_to_extend_business_value_-nid-70692.html
