UK businesses, including those outsourcing IT in London, are willing to spend heavily on measures to control the influence of search results and suggestions on their reputations, an expert has claimed.
Sam Tilston, chief executive officer for the specialist SEO agency Awesome Resources, said that companies will pay “huge amounts” to cleanse both search results pages and the search suggest keywords that appear when their brand name is entered.
Mr Tilston said that the appearance of negative words alongside company names in suggested search queries “has created demand and a marketplace for removing these suggested words”.
He told those outsourcing IT in London that the industry surrounding search-related reputation management is “massive now”.
Customer satisfaction measurement company ForeSee Results recently found that search engine results were a primary influence for 13 per cent of visitors to e-retail websites in the UK.
Meanwhile, computer recycling firm Ethical IT has urged UK businesses to embrace sustainable practices in their technology departments.
Source:http://www.ihotdesk.com/article/800401005/IT-outsourcing:-Companies-splashing-out-to-cleanse-search-results
