THE Philippines, already No.1 in the voice contact center business, is moving up its competency to the next level to become the global leader in multilingual business process outsourcing (BPO).
Cristino Panlilio, managing head of the Board of Investments, said the agency has partnered with IBM in a bid to cash in on the Philippinesâ multilingual talents as more and more companies, particularly from Europe and Asia-Pacific, expand outsourcing activities.
Panlilio said IBM itself will be the biggest catcher of those multilingual talents as it plans to fill in 3,000 more jobs over a one-year period.
Panlilio said IBM currently has 10,000 workers in the Philippines.
According to a DTI briefer, “The Philippines as the Global Leader in Multilingual BPO,” the number of local multilingual talents in the Philippines is three times the number of foreign multilingual talents and that number is growing by 8.7 percent annually.
Aside from an already rich pool of multilingual talents from the BPO sector itself, the DTI said other sources of multilingual talents include the academe, government and the hospitality industry.
The briefer also said IBM has the largest contingent of multilinguals with more than 200 local and cross-border talents supporting 15 languages.
This number is expected to double in three years.
According to Panlilio, a training facility will be set up at the Ortigas Center.
On the academic side, the partnership hopes to increase the quantity and improve the quality of graduates proficient in Nihongo, French, German and Spanish.
OFWs will be encouraged to return and practice at work the language they have learned abroad.
There is also an initiative to simplify and integrate processes and policies on work permits for foreign nationals and visa applications for local talents going on knowledge-transfer abroad.
According to the project brief, there is a need to develop a research and development program focusing on multilingual capability since growth markets are in Europe and Asia Pacific.
Today, the briefer added, multilingual talents in the Philippines mostly handle non-sales activities such as on customer services, document analysis, technical support and teaching.
“IBMâs capabilities and best practices in multilingual BPO business, coupled with strong and strategic cooperation from the BOI, will further establish the Philippines as an upcoming leader in the global multilingual BPO arena. Today, our local BPO business supports over one million client employees in 15 languages from Manila and provides global support to 84 countries in North and South America, Asia and EMEA, all delivered in their natural time zones,” said James Velasquez, country general manager of IBM Philippines.
Panlilio said the Philippines “continues to lead the global IT and BPO evolution with a strategic engagement with IBM that will cement the position of the country as a center of excellence in multilingual BPO.”
“What we are witnessing is an acceleration of our country BPO industry service offerings that would help attain our industry targets of creating 1.3 million jobs and $25 billion in revenues by 2016,” Panlilio said.
“This is also part of BOIâs commitment to further reinforce our reputation as a preferred destination for niche BPO services,” he said.
Trade Secretary Gregory L. Domingo said chief executive officers of companies in Britain have cited investment opportunities in the Philippine BPO industry during a recent executive briefing on Philippine outsourcing in London.
The briefing was organized by the founding members of the British Philippine Outsourcing Council and the Philippine Trade and Investment Center.
The Philippines was the recipient of the Offshoring Destination of the Year Award by the UKâs National Outsourcing Association in 2007, 2009, and 2010.
“We see higher growth and more opportunities for the BPO industry in markets such as the UK. Over the past decade, the Philippine BPO industry has grown to achieve $11 billion revenues and employs close to 526,000 people. These numbers show that the industry is a major contributor to exports,” said Domingo.
Britain is one the Philippinesâ top markets in the European Union. Exports amounted to $395 million in 2010. Industry data also showed total investments from Britain amounting to $146 million last year.
Rob OâMalley, head of telecommunications, retail, and travel of Aegis Global BPO, said the availability and quality of the Philippine talent pool is one of the advantages why his clients choose the Philippines as the location of their outsourcing operations.
Pete Graf, global head of the service desk of leading global courier services firm DHL, also joined the executive briefing through live video link from Prague to discuss the quality of services provided by their outsourcing partner Merlin Information Systems.
Graf was impressed with the “multi-lingual services agents available in the Philippines.”
Merlin Information Systems has an operational center in the Philippines providing 24/7 quality customer support.
Others who attended the Philippine Outsourcing briefing were Dr. Bharat Vagadia of O2PI and board member of the UKâs National Outsourcing Association, and executives from Onshore-Offshore, British Telecom, RBS Insurance, Parker Hannifin, Unishores, iGatePatni, Supply Weaver, Staffey, Stravencon, xChanging, Charles Annon & Co Solicitors, Altatech Creative, and Obrar Limited.
Under the proposed Philippine Export Development Plan, services exports which include IT and BPO are expected to increase their market share to 24 percent by 2016.
The British Philippine Outsourcing Council, an organization based in the United Kingdom, provides outsourced services to the Philippines.
Source:http://www.malaya.com.ph/july14/busi1.html
