The project means that IBM is set to increase its BPO employment in the Philippines from 1,000 to 3,000 agents.
BoI Managing Head Cristino L. Panililo said that the scheme, entitled “Philippines as the Global Leader in Multilingual BPO”, seeks to further enhance Filipino linguistic talent to satisfy the needs of global organizations.
Panililo later added that “The Philippines continues to lead the global IT and BPO evolution with a strategic engagement with IBM that will cement the position of the country as a centre for excellence in Multilingual BPO”.
The BBC notes that the Filipino government has endorsed a series of measures designed to encourage international companies to outsource to the Philippines.
For instance, outsourcing firms will not need to pay income tax for the first four years, and will face no custom duties on equipment brought into the country.
Yet, the Filipino government is aware that businesses are looking for a skilled workforce. Therefore, the crux of the initiative involves developing multilingual talent at an academic level.
By enhancing the multilingual skills of graduates, James Velasquez, general manager at IBM Philippines, has argued that the industry would be better suited to attaining their target of generating $25 billion by 2016.
According to the BBC, recent research conducted by IBM has indicated that there are more call centre agents in the Philippines than in India. With 350,000 Filipinos working in call centers compared to 330,000 Indians, it seems that the Philippines is the new destination of choice for outsourcing call centers.
President of the Philippine Aegis People support, Bong Borja believes that the Philippines “definitely has the edge over India”, due to a superior clarity of speech. “To an American, the Philippine accent appears clear and neutral”, Borja added.
Being a former American colony, the Philippines is also very attuned to US culture, making it an ideal location for American businesses to re-locate their call centers to.
Former first lady Imelda Marcos has even referred to the Philippines as “America junior”, due to a passion for baseball, and a school system and legal framework that has been directly lifted from the United States.
With 12 million Filipino people unemployed, and the average salary for a call centre agent being approximately double the minimum wage, there are plenty of people ready to start training for call centre work.
Source:http://technorati.com/business/finance/article/ibm-and-board-of-investments-to/