Some of the key new features introduced with this release include:
A New Prebuy Module: Allows buyers to construct various media plans for a campaign, compare the plans and identify which one best meets campaign goals, and activate that plan so buys can be placed.
Advanced reporting capabilities: Supports multi-channel marketing. Users can easily compare broadcast, online, mobile, print and other marketing channels.
Shortcuts: Automatically create and email PI payout reports to all stations and media outlets with active PI contracts.
“The 2012 release of MMS is part of InfoTech’s ongoing dedication to offering our direct response clients state-of-the-art applications,” said Derek Viglianti, InfoTech’s EVP of Marketing Systems. “We are constantly responding to client needs, while using the most advanced Web technology available.” Regarding future releases, Mr. Viglianti said, “We have many more features on the way, including reporting on iPad and other tablet devices.”
Source:http://www.marketwatch.com/story/infotech-releases-2012-version-of-media-management-system-2011-10-19
