While many Business Process Outsourcing (BPO) companies continue to expand operations in the Philippines, not one has dared to spend and put up a structure specifically designed for BPO operations. That is, until a month ago, when Aegis Limited inaugurated its 12-storey tower in Cebu’s AsiaTown IT Park, making it the first BPO to purchase land and build its own building.
A green building for Cebuanos
Rajiv Ahuja, Aegis president for ASEAN and ANZ, says that the new building not only conveys Aegis’ leadership in the world BPO market; it also highlights its commitment to its clients, employees and stakeholders, more importantly, to the Philippines.
“It is a proof of our commitment to the Philippines and to the Filipino talent,” Ahuja says. “Cebu,” he adds, “continues to provide an extremely skilled workforce providing great affinity with the right experience for our local and international clients.” Aside from Cebu, the company has centers in Metro Manila and Baguio.
The 3,000-seat building, which is also the first green building in Cebu, was designed to maximize energy efficiency, using sustainable materials sourced from local suppliers. Aegis is aiming to have the tower’s Phase One become the first gold-level purpose-built BPO building in the Philippines certified under the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED).
The green building is also in line with the company’s CSR program, “Happy World,” which constitutes a happier people, a healthier planet and an inclusive project.and training rooms that are named after Philippine festivals. Designed with the company’s process in mind, the building has its own power supply, gen sets, telecommunication facilities, parking lot, and dispatching area facing the street that also serves as the transportation bay for its employees.
Every floor has independent training rooms, the colors of which have been chosen to stimulate healthy working conditions. The fifth floor is the support office, while the remaining sixth to 12th floors are designed for operations. A penthouse is also available for company functions.
Growth of the outsourcing industry
One of the leading outsourcing service providers with more than 150 global clients, Aegis has emerged as one of the fastest-growing outsourcing companies in the world.
Aegis Global Chief People Officer S.M. Gupta shares that the global outsourcing industry is estimated to reach $270 billion in the next five years, growing at an average of 15 percent a year.
“If you specifically look at the Philippines,” Gupta says, “the outsourcing industry has been growing at a larger rate than the global growth rate. The Philippine outsourcing industry has grown by more than 23 percent in the last 10 years.” He adds that the country must take advantage of this growth and continue producing a large talent pool for the BPO and IT industry.
The call center industry is the only industry where the Philippines is the global leader, according to Bong Borja, president of Aegis PeopleSupport, attributing the growth mainly to the talent of the employees. Even so, Borja asserts that the industry must continue to grow. This was reiterated by Ahuja during the third International Outsourcing Summit held recently at the Sofitel Philippine Plaza.
“The Philippines has a skilled and credible workforce; the language skill of Filipinos is the best in the world but there is still a lot of untapped potential,” Ahuja says. “In order to stay ahead, we should know how to synergize our partnerships with companies and shift from just being a support partner to being a balance sheet partner,” he adds.
Gupta adds that the talent pool in metro cities is drying up, that creating enough employable talent pool is important. The company expressed its commitment to go to other provinces, do more business and create employment, in a way giving back to society. The good news, says Gupta, is that the Philippines has a pool of talented college graduates. The challenge, therefore, is to convert this to an IT-oriented talent pool.
Employee engagement
With the BPO industry being cutthroat, it does not come as a surprise that a high level of attrition is one of the challenges of the business. Borja shares that they try to address this by coming up with employee engagement programs that focus on making employees happy.
“We can only do so much in terms of financial benefits,” asserts Borja, “so the issue is not really financial. It’s making sure that that they wake up every morning, excited to go to work; they love the people they work with; they love the environment they work in.”
This is also the reason why they put up the building in Cebu. “Of course there will always be movements,” shares Borja, “but I think we boast of some of the lowest attrition rates anywhere.”
Source:http://www.mb.com.ph/articles/342019/bpo-committed-filipino-talent