Focuses on providing printing solutions for small & medium businesses
A company known for its photocopiers, Xerox India, which has transformed into a document management solutions provider, is expected to double its business over the next two years. The company is also venturing into global IT outsourcing with its acquisition of US-based ACS, an IT outsourcing company.
“We are focused on providing printing and document management solutions for enterprises – small and medium businesses (SMBs), government,” said Rajat Jain, managing director of Xerox India. While Xerox India’s market share in A3 copier and multi-function printers is 11 per cent (as of December 2011), competitors like HP, Canon, Epson and Samsung dominate the A4 multi-function printers.
Jain said that the business for personal printers required costs to be low and new supply chains to be setup. “Focusing on products and solutions for enterprises helps maintain high quality and a persistent brand image,” he added.
As part of the document management system, the company offers complete solutions for managing an enterprise’s printing needs. “It reduces capital expenditure (CAPEX) and enables a company to focus on its core business. Banking and financial services industry (BFSI) and telecom are growth segments for us because they have significant needs,” said Jain.
Xerox entered India in 1983 as part of a joint venture with the ModiCorp called Modi Xerox. The company allegedly bribed government officials for contracts and found itself engulfed in other corporate governance issues in 2002. Jain claimed that Xerox India, which had since exited Modi Xerox, now spent a lot of time training its employees and sales partners on corporate ethics and governance issues. “None of the people who were with Modi Xerox then, are with the company now,” Jain said.
Xerox, which acquired outsourcing firm ACS in 2010, brings experience in IT, HR outsourcing, legal process outsourcing, transportation, healthcare among others. Jain said that the 10,000 employee strong company was focused on servicing international clients.