To support its recently launched cloud-computing platform, Mediaspectrum Inc. in Burlington, Mass., has named Affinity Express Inc., an offshore/onshore/onsite provider of high-volume advertising and marketing design solutions, as a preferred partner for outsourced creative services.

This arrangement extends the companies’ effort to streamline and transform ad production for publishers.

Mediaspectrumwork with Affinity Express began two years ago, involving a hosted version of Mediaspectrum’s AdWatch production workflow tools. After success at large newspaper chains, Mediaspectrum launched an effort to make AdWatch — along with its Ad Sales and ContentWatch applications — available as a widely hosted, on-demand solution. The result is Mediaspectrum’s cloud-computing platform, introduced in September.

Affinity Express relies on more than 800 designers with expertise in more than 30 software programs. Its services and Mediaspectrum’s platform enable production departments to quickly and effectively implement digital workflows, eliminating time, cost and complexity associated with interactive and rich-media ads while improving quality and business profitability, according to Mediaspectrum.

Chicago-based Affinity Express provides high-volume advertising and marketing design services using production centers in Pune, India and Manila, Philippines.

Source: http://www.editorandpublisher.com/eandp/departments/technology/article_display.jsp?vnu_content_id=1004052426