BUSINESS process outsourcing (BPO) firm, Aegis Malaysia issued an apology on Monday night over its controversial video advertisement, wherein it derided the Philippines as a country that is not suitable for its operations.
In a statement posted on its official Facebook page, the company said it regrets the message that came out of its advertisement, especially since its contents were not approved by the firm.
“We regret the upload of the recent video on Malaysia. The video was developed locally by an agency and uploaded in error and the contents were NOT approved by Aegis Corporate,” said the company.
“We apologize and regret any communication that may have inadvertently hurt any sentiments,” it further said.
In the controversial video, the “company” pictured the Philippines as a country that is prone to natural disasters, has inadequate infrastructure, provides less security, and is lacking government support.
The video further stressed it is for these reasons that “Malaysia has become a preferred alternate to the Philippines”.
A large number of netizens, both Filipinos and foreigners, have already raised protests over the advertisement after it began circulating in social media.
Aegis, instead, pointed that in its experience of doing business in the Philippines, pointing to “great clients, a great leadership team and above all great employees”.
“Since the acquisition of People Support in 2008, Philippines has been a catalyst for Aegis’ growth. We would like to articulate that Aegis has had a wonderful experience in the Philippines,” it said.
“We would like to reiterate that Aegis has had a great experience in the Philippines and this has been one of the keys to our success,” added the company.
Presently, Aegis no longer has any operations in the Philippines.
The apology came just hours after the Philippine Embassy in Kuala Lumpur sought an explanation from Aegis Malaysia, saying the advertisement has purportedly placed the Philippines in an “unfavorable light”.
In a letter it sent to the company, the Embassy conveyed its deep concern about the matter while pointing that the Philippines considers Malaysian companies as friendly and active partners in furthering bilateral and regional trade and investment.
“The Embassy has sought an explanation or clarification from the Aegis Malaysia management on the release of the video, and on the steps they plan to undertake to address the issue,” said the Embassy in a statement on late Monday.
It noted that Aegis Malaysia has pulled out the video and only rogue copies are circulating.
The Philippine Embassy, then, assured potential investors that the business environment in the Philippines has remarkably improved, and that the Philippine Government is working tirelessly to further enhance the ease of doing business for each and every investor.
Proof of this, it said, is the big number of foreign companies and investors that are coming to the Philippines, particularly in the BPO industry.
“The Philippines considers them (BPO firms) the country’s brand ambassadors in promoting ‘doing business’ in the Philippines,” said the Embassy