Posts Tagged ‘Facebook’

Yahoo gets social booster shot from Facebook in integration deal

June 8th, 2010

Yahoo June 7 began integrating Facebook across more than 15 of its sites, adding a much-needed social component to keep its 600 million users engaged and returning to its content.

To this point, Yahoo offered a Facebook application on its homepage and basic share functionality throughout its media properties.
Beginning this week, users of Yahoo and Facebook will be able to link their accounts by entering their user names and passwords to share and view Facebook updates across both networks.

For example, those who connect their accounts will access their Facebook News Feed on the Yahoo homepage, in Yahoo Mail and other Yahoo sites and services.

Conversely, users who host content on Yahoo News, Yahoo Sports, Flickr, omg!, Yahoo TV, and Yahoo Movies will be able to share their actions with friends back on Facebook.

Yahoo offers screenshots of what these integrations look like on its corporate blog here.

There are no financial terms set for this five-year deal, which is Yahoo’s attempt to get a social booster shot from the leading social network.

Yahoo pledged during its financial analystevent May 26 to focus heavily on delivering personalized content and applications to boost user engagement.

There is no better way to do that than by integrating with the world’s leading social network; Facebook sports nearly 500 million users.
Yahoo isn’t just leaning on Facebook for social capabilities. The company struck a deal with leading Facebook gaming app provider Zynga to put online games such as Farmville and Mafia Wars across its network of sites.

Yahoo also acquired Koprol, which enables Foursquare-like check-ins from mobile phones.

Yahoo June 7 also renamed its Yahoo Profiles identity and activity management dashboard Yahoo Pulse. The dashboard lets users manage what they share on Yahoo! from the external social accounts and apps that they have linked to Yahoo, such as Facebook.
What is clear is that Yahoo is either buying companies to inject social capabilities or outsourcing these capabilities to the likes of Facebook, Zynga and others.

Indeed, ReadWriteWeb referred to Yahoo as a social network aggregator, a sort of Plaxo or FriendFeed. Ironically, both of those startups were acquired by Comcast and Facebook, respectively.

GigaOM’s take was more severe, noting that Yahoo’s deal is a tacit admission that Facebook had won the social battle.
Both viewpoints are correct. The remaining question is whether or not Yahoo will not only retain what is clearly a legacy audience at this point, or tack on new users the way Facebook, Twitter and up-and-comers such as Foursquare do in the social Web.

Source:http://www.eweek.com/c/a/Web-Services-Web-20-and-SOA/Yahoo-Gets-Social-Booster-Shot-From-Facebook-in-Integration-Deal-376309/

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Facebook like buttons pop up on Yahoo sports

May 26th, 2010

Interesting. Despite all the brouhaha about Facebook seizing control over the entire Web and putting an end to privacy as we know it, publishers are – still – fast adopting the “like” button and other social plug-ins.

Latest to apparently add Facebook “like” buttons is Yahoo, which as we’ve written before seems to be happily outsourcing all that social nonsense to Zuckerberg & co lately.

To see the integration in action, go to any MLB team on the Yahoo Sports website (e.g. the Cleveland Indians).

On the right, right below the Teamtracker frame, you can “like” the team, after which your status will be updated with a link back to the page you’re on. Also shown is the number of people who have clicked the button before you.

As far as we can tell, the deep integration of Facebook Connect buttons was publicly announced but the addition of like buttons to Yahoo Sports was not, or at least not yet.

Source:http://techcrunch.com/2010/05/25/yahoo-sports-facebook-like/

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Facebook to get more social, McAfee crashes pcs

April 24th, 2010

The travel industry wasn’t the only one affected by the volcano that erupted in Iceland. Mobile-phone vendors and suppliers adjusted shipping methods to get handsets from Asia to Europe. Some McAfee corporate clients most likely cursed the company after a security update crashed the computers of hundreds of thousands of users. If you’re a financial and technology wonk, then read on for highlights on this week’s earnings reports from major IT vendors. Facebook’s efforts to make the Web more social may result in some lost user privacy. But perhaps the site should bolster its security first. A hacker claims to have the log-in information to more than 1 million accounts, a security research company said.

1. Few answers after McAfee antivirus update hits Intel, others: A buggy antivirus update from security vendor McAfee caused corporate customers’ Windows XP machines to endlessly crash and reboot. Hundreds of thousands of machines were affected, including those used by chip maker Intel, a U.K. IT outsourcing company, and local government and police forces in some U.S. states. McAfee on Thursday attributed the snafu to the update misidentifying a Windows file as a virus.

2. Facebook wants the Web’s default to be social: Facebook used its developer conference to announce application development platform changes that either make the Web more social or decrease user privacy, depending on your perspective. Facebook and other Web sites will integrate user information and use this data to offer a more personalized Web experience. A person visiting a Facebook partner site would see content based on the preferences previously stated on Facebook. The social-networking site is also releasing iFrame plug-ins that will allow Web developers to place Facebook functions, such as the “Like” button, on their sites, allowing Facebook and its partners to know the type of content a user prefers. Analysts said Facebook could pull off this endeavor, but questioned if the measure would turn off some users over privacy concerns.

3. Phone manufacturers learn to cope with ash cloud: In addition to airlines, the ash cloud caused by an Icelandic volcano also affected the IT industry. Some cell phone manufacturers, which ship their products from Asia by plane, developed innovative routing methods after the ash cloud shut down European air space for several days. A Swedish phone retailer had the phones flown to countries with open airports and then used trucks to complete the shipment. A European mobile-phone service provider said the air cargo conundrum hindered the availability of two already popular handsets, while a Taiwanese phone maker said the volcano’s overall impact depends on when planes can resume flying in Europe.

4. Wall Street Beat: Tech earnings shine: This week brought a plethora of quarterly earnings reports from several IT and telecommunications companies. Apple produced impressive numbers, boosting quarterly profit by 90 percent and increasing iPhone sales by 131 percent compared to last year’s second quarter. Microsoft announced third-quarter revenue that increased by 6 percent from the same period last year, while IBM’s 16 percent rise in its first-quarter revenue bodes well for the overall IT industry. Verizon Communications, eBay and AT&T, among other businesses, also issued earnings information.

5. Adobe tosses in Flash towel after Apple limits iPhone dev: The prospect of running Flash applications on Apple’s iPhone or iPad officially died this week when Adobe Systems, Flash’s developer, said it is ceasing work on a tool that would bring the popular multimedia software to the devices. The companies have clashed over Flash for a while, but the situation intensified recently. Apple banned developers from using cross-platform compilers, tools that could be used to port the software for Apple’s mobile devices. In a blog post, an Adobe employee responded to Apple’s new developer terms with some choice words. Does the iTunes Store sell dirges?

6. Gov’t regulators slam Google’s privacy efforts: In a letter, government regulators from 10 countries, including France and Germany, warned Internet-based companies to respect privacy laws when introducing products or face fines and other punishments. Google received most of the privacy regulators’ ire for the launch of its Buzz social-networking service, which users complained lacked adequate features that allowed them to control how their data was shared with other users. Facebook also received some flak. One official involved with the letter said Web companies should view the missive as a final warning before governments intervene to protect people’s privacy.

7. Fate of network admin Terry Childs now in jury’s hands: A jury will now decide if a former San Francisco city network administrator is guilty of breaching California hacking laws for refusing to hand over administrative passwords during a 2008 dispute. Closing arguments in the city’s case against Terry Childs finished on Monday. The trial has lasted for almost six months and featured testimony from the city’s mayor and Cisco Systems’ chief security officer. If convicted for disrupting the city’s computer systems, Childs faces five years in prison.

8. Microsoft, Oracle differ on cloud visions: Oracle and Microsoft discussed the prospects of cloud computing in the enterprise and, perhaps not unexpectedly, both software vendors advocated a hybrid model of cloud and in-house computing for the most effective results. While the companies agreed on using cloud computing as needed, they differed on execution. Microsoft talked up its public cloud products, like its Azure online OS, while Oracle plugged its offerings that allow businesses to build internal clouds.

9. 1.5 million stolen Facebook IDs up for sale: Security researchers revealed this week that they recently discovered a hacker who is selling the user names and passwords for 1.5 million Facebook accounts. Hackers use the compromised accounts to scam and spam the account holders’ friends. Depending on the number of friends a person has, the hacker is selling the account information for the bargain price of US$25 to $45 for 1,000 accounts. The security firm couldn’t confirm the legitimacy of the accounts, and Facebook didn’t respond to a request for comment. But if the hacker’s wares are valid, one out of every 300 Facebook users is vulnerable.

10. Apple’s iPad selling well overseas ahead of official launch and Illegal satellite TV in China brings CNN to the masses: Asia’s clandestine electronics market also proves interesting, and here are two items to back that claim. The iPad is proving popular with Taiwanese consumers although Apple has yet to launch the product internationally. One Taipei vendor claimed to order 300 of the tablet PCs from a U.S. retailer that specializes in obtaining hard-to-find merchandise for foreign vendors. Satellite television is booming in China, despite government efforts to control who has access to this service, which offers content that the state bans domestic broadcasters from airing. While this market is technically illegal, the country’s growing middle class has adopted the technology.

Source:http://www.pcworld.com/businesscenter/article/194893/facebook_to_get_more_social_mcafee_crashes_pcs.html

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Facebook Hyderabad Office – India’s BPO Story Wins over Technology

March 16th, 2010

Much ado about nothing – Facebook is starting a support office in Hyd.and I do not understand why Indian blogosphere has taken that as a big news.

The support office will be the same as what Google Adwords team does in India – i.e. backend support [advertisers/sales] to US HQ.

While this may sound BIG News to a lot, this is just another BPO story [as good as saying BT starting support center in India, its just that BT isn’t as cool brand as Facebook].

Its sad that India’s BPO story still wins over the technology story [I’d anyday prefer Zynga outsourcing engineering to India than Facebook outsourcing support] and to top it all, people are actually taking this as a great piece of news.

For Facebook, its just another way to grab cheap labor in the times when economy is improving and they need to start at ‘cheaper’ locations.

Maybe Facebook will start its engineering office later – so if you are a startup, gear up for more hiring blues (Startup Hiring in the Face of Receding Recession). But till then, enjoy the BPO goodies [and support from Facebook India

Source:http://www.pluggd.in/facebook-office-in-india-297/

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Large Facebook Application Developers Now Outsourcing Their Facebook Ad Buys

January 7th, 2010

Facebook’s largest advertiser is Zynga, the insanely popular social gaming developer behind uber hit: FarmVille. Other application developers have also followed suit and are using Facebook’s advertising platform as a way to drive new installs. Rather than building in house advertising solutions which integrate with Facebook’s API though, many application developers are now turning to third parties with custom ad management solutions.

For example ONE Media Manager announced today that Zoosk, the popular Facebook dating application, had become their first client. We’ve also heard rumblings about other large application developers turning to some of the third-parties we previously wrote about who provide Facebook ad management software (77Agency, Alchemy, etc). While Zynga spends upwards of $72 million a year on Facebook ads according to rumors, most application developers spend a fraction of that, which means investing in an internal ad management software probably doesn’t make much sense.
If application developers made up the majority of Facebook’s ad revenue, it would be somewhat concerning as it ends up being a somewhat circular process. However large brands are spending big dollars on Facebook engagement ads and small businesses are increasing their spending on Facebook advertising. Facebook should hope that both of these revenue sources, in conjunction with new revenue models (like Facebook Credits), will eventually offset the less sustainable revenue gained through Facebook application install ad spends.

Source:http://www.allfacebook.com/2010/01/large-facebook-application-developers-now-outsourcing-their-facebook-ad-buys/

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