Posts Tagged ‘Internet’

The School of Internet Marketing Instructor Discusses Outsourcing Secrets

July 30th, 2013

Outsourcing has become a hot topic throughout the world and many businesses use it to save money on projects. Professor at The School of Internet Marketing and President of Halyard Consulting, Jonathan Goodman, talked about some of the secrets of outsourcing today on his recent podcast from July 1st, 2013.Outsourcing4

Goodman stated that outsourcing has become a way of life for many companies because it is cost-effective. Companies can find many sites on which to post their project to find freelancers to do the work. Goodman mentioned Elance and Fiverr as two he has used. It is important to know which sites to use for different types of work and what projects can be delegated internationally and what ones must use workers in the same country..

“I hire Americans, and I hire Canadians. But at the same time, I hire Kenyans, I hire Greeks. I hire Egyptians for a lot of the work that I need done.” – Jonathan Goodman

A secret that Goodman provided for businesses seeking to post projects for freelancers had to do with pricing. He recommended not putting a price on a project to leave it more open for freelancers from all over the world. The difference in a price bid is not an indication of the level of quality but rather a representation of the average salary in that country. Discounting low bids could mean someone was missing out on a top freelancer. Goodman also stressed the importance of keeping a good freelancer once a business finds someone to work with.


Ways to get results from outsourcing article writing

October 4th, 2010

Are you one of those online business owners who has a list as long as your arm to keep your business on track? If one of your biggest hassles is writing content for your business, then this article is for you. Did you know that there are some easy steps you can take to guarantee that your outsourced writer is qualified and an is a asset to your business?

Outsourcing content is an easy process that can be done quickly and easily. Online sites like and will let you outsource tasks on a per article basis; if you feel like you need more help than that, you may want to hire a full time writer. One of the best ways to find writers who are interested in this type of work is to advertise on various websites, particularly

If you have never outsourced before, you might feel a little bit nervous about the best way to go about doing it to get the best value for your money. Outsourcing is a great solution that will save you time and money so that you can perform more important tasks in your business, so as long as you pick the right person, it will be a great solution for your business. You have done the same thing if you have ever hired someone to do odd jobs around the house.

The internet makes it possible for you to outsource many of your day-to-day chores. Actually, just about anything you could train someone to do on a video is suitable for outsourcing. Setting up WordPress, article writing, and even managing multi-thousand dollar AdWords campaigns are examples of things that can be outsourced. Content development has blossomed into one of the most popular outsourced areas of work. Content development covers everything from blog posts and article rewrites to sales letters and emails.

Here are some things you should keep in mind if you’re going to outsource writing jobs.

Alway hire from reliable places with a large number of native English speakers. Philippine employees are among the hardest working people you’ll find, and you can hire them for a fairly low wage. Almost always they are proficient in internet marketing as well. My experience with them, which includes article and ebook writing, has been great, and they are willing to do whatever I ask.

Being fluent in English is important so be sure to check their language proficiency. Ask them to give you writing samples, which they’ll have to do for free. If they truly want the job you’re offering, they won’t mind sending you samples of their writing. The topic of the writing sample doesn’t have to be anything elaborate; just be sure they give you at least 300 words on a particular topic. What you’ll want to be looking at is their spelling and grammar.

Check to see if the worker has been given any negative feedback. If they have, move on. If you are hiring from Craigslist you will not be able to do this, so use the samples and a portfolio of work as a guide. Not hiring a person who won’t be good at the job is easier than firing an employee, so you want to make sure about what you are getting.

4. Give them a set deadline and ask them to meet it. Keep in mind that people who are doing outsourcing work often do several jobs at the same time – this is why I would rather hire someone full-time. However, if you only have one writing job, you can set a deadline for the work. Post the budget right up front and if they can’t do the job for that amount than someone else probably will.

Any of the content development you need for your business can be simple to outsource if you incorporate the steps listed. There will always be someone who is willing to write for the price you’re offering. Just take a deep breath and get started.

No matter which internet marketing methods you make use of, you can implement all sorts of software packages to assist you construct your internet based business. This may possibly be article rewriting software, a backlink checker or backlink building programs. Its how you utilize these programs that count.


Interest in IT outsourcing services rising during 2010

September 17th, 2010

European businesses are set to spend more money on external IT services this year, a new report has claimed.

According to research consultancy Gartner, 53 per cent of companies based within the continent are planning to outsource additional IT functions, while 40 per cent will increase their expenditure.

The study found that more firms are planning on spending between 50 and 75 per cent of their budgets on third-party technology services.

Outsourcing also seems to be gaining in popularity among smaller businesses, with 14.7 per cent of firms with a budget smaller than euro1 million (£822,000) interested in managed hosting.

When asked the same question in 2009, just 6.1 per cent of respondents claimed they were looking to delegate IT functions externally.

To date in 2010, there have been 6.1 per cent more Software-as-a-Service deployments than last year, highlighting the growing popularity of managed IT services.

However, Gartner vice-president and analyst Claudio Da Rold commented that pressure on capital and IT operating expenditure is still strong.

He suggested that European businesses are turning to outsourcing as they expect providers to deliver further cost reductions.

“Organisations in Europe are expecting – or are in need of – growth, but they are also still highly cautious,” Mr Da Rold added.

“Regardless of the future direction of the economy, European businesses and their service providers need to optimise their multi-sourced environments, while increasingly adopting industrialised IT services.”

Last month, a separate Gartner report indicated that global IT spend is set to rise by 2.9 per cent to reach £1.5 trillion this year.

Earlier forecasts had pointed to 4.1 per cent growth, although fears over the state of the economic recovery caused this figure to be downgraded.


Outsourcing internet selling services

September 16th, 2010

Internet promoting is a necessity these days Irrespective of what kind of business you are in, it is important to have web marketing Several companies opt for to outsource when it involves internet marketing Whereas this can be a sensible choice for larger corporations, it is not an perpetually an choice for smaller companies However, if your are considering outsourcing web promoting services.

There are some things to consider Webmasters have their hands full with websites chores Building a website that catches the eye and provides information is difficult To alleviate a number of the pressure, outsource internet marketing Let somebody else worry regarding promoting your website.


Building your internet business with outsourcing

September 13th, 2010

Internet marketing is a vast field and it requires you to have a number of different skill sets if you want to succeed in it. Many new Internet marketers who get into this field quit mid-way because they come across hurdles that they aren’t able to overcome on their own due to the lack of experience/expertise in that given area or simply because they don’t have the time. You’ll need to write down a list of all the possible tasks that you would consider outsourcing before you do anything else. This article will discuss a few effective tips on Internet marketing outsourcing and how it can help you with your IM venture.

It is easy to hire an incompetent contractor to do a job for you so it is mandatory that you give them something small to do so you can verify their capabilities. More than ever, the average person is going online to make money by being a service provider, and the only way to test their skills is to give them something small to work on first. Also, it will help tremendously if they already have an understanding of how internet marketing works. So, they will do the heavy lifting but you still have to monitor their progress and make sure that the work is up to standard. Sometimes they may be unsure of what to do at times, so reassure them that if they ever have a problem that they can contact you.

To avoid mistakes and problems, it’s a good idea to clearly communicate with your hired help. A lot of marketers make training aids for the people they hire such as pdfs and videos, and it’s good to have this in place before you begin your search. In addition to videos you can create screen shot series to show them all the necessary steps. Laying out these steps is important because it’s difficult to explain a task only in a written format. In the end they’ll be able to do a better job, be more efficient, and help you better. The better they are trained, the better job they’ll do for you.

A lot of marketers don’t even want to be bothered with copywriting, so they hire it out.

Writing effective copywriting involves much more than simply being a good writer. If you are not interested to learn copywriting, and it does take time and much effort, then you’re really looking at outsourcing this job. Professional outsourcing can be a huge plus to your overal business outlook. It’s not necessary to learn how to do everything if you can afford to hire others who are professionals. This kind of help will pay for itself if you can make your business profitable, or if it already is. Whatever you’re outsourcing, be it product creation or traffic generation, just ensure that you don’t under-pay or over-pay your outsourcing partner. As with so many other areas, the more you do it, the better you’ll get at it.


Internet marketing tips for profit survival

September 13th, 2010

Internet marketing tips are sometimes crucial to online and profit survival. Getting the good ones now can save you a lot of headaches later.

There has been a many a online business bite the dust because the tips they were receiving were the wrong ones. They may have even been good tips. Not just the right ones for them.

I had a friend who was too proud to ask any advice whatsoever.

This friend had a pretty decent online business going on. He was writing articles for quiet a few marketers. Actually he was getting more business than he could handle on his own.

If he would have ask me in time, I would have recommended he search a few article marketing forums and try out some of the writers on them. While he was trying them out, I would have suggested a small price increase on his writing.

He was writing way too cheap and could not really afford to pay even a beginning writer and turn a profit himself.

His going up in price would have resulted in a temporary slow down in business but because of the higher price he would still be making around the same money. More time would help.

Internet marketing tips. When you have a lot more business than you can handle go up in price enough to lose a few.

There will always be a few that you wouldn’t mind losing anyway.

With the extra time find good writers. The wrong outsourcing is a lot worse than no outsourcing. At least no outsourcing doesn’t lose you money.

He did chose an outsourced writer. They were not from an English speaking country. The problem was he is writing and marketing to an English speaking crowd.

He went up on his prices. By like one hundred and twenty percent.

That went over real well. Out of over two hundred original clients, he was now well below 50. Not only did he lose about one hundred and twenty five, 3 or 4 article a month customers, he lost around ten ten articles a week customers.

Hey, I told you he had more than he could do.

Internet marketing tips. Never go up drastically on your prices.Try to Take little steps and see where your market stops tolerating.

Instead he basically cut his monthly income by seventy five percent. He spent a lot of money testing writers. he found a writer but no longer had the clients to warrant hiring them.

He was not entirely back to ground zero but he was pretty much having to start real close to the beginning. This time he was not too proud to ask.

I was honored to help.

I explained to him he made the right moves just at the wrong times and was raising prices way too aggressively.

He did have a client list so we started contacting them. I was actually amazed at how quickly most of these marketers replaced him. Later on a few did come back because of previous quality.

I would like to tell you that under my guidance it took him just a few days to get back to where he was. The honest truth is it took almost a year.

But this time he is making more profit and doing very little of the work himself. All because of a few well timed internet marketing tips.


How to choose the right Internet marketing firm while taking an outsourcing decision

September 6th, 2010

Excerpt from a speech made by Jitendra Arora, Director, RyzeUp: At a recent seminar on Indian Internet Marketing Roundtable Conference held at Mumbai, where many local SEO firms based in India participated, Jitendra gave away quick tips for strengthening the Indian Internet Marketing ecosystem and gave away pointers to New Media companies in the mature internet markets of the US and Europe as to how to select the right internet Marketing outsourcing company.

The number one priority while screening the right SEO outsourcing firm should be experience. The Local SEO firm should have enough experience and exposure to best international practices in the SEO domain, so they can deliver superior SEO solutions to International clients.

The second most important criteria is Communication. As the entire Outsourcing business model is dependent on actual delivery generating from an offshore center, it is of paramount importance to the International client that the offshore delivery partner has the right project management systems and controls in place so that they are able to communicate in real time and the client is able to effectively monitor progress and status on their outsourced projects.

The third critical factor while deciding on which SEO firm to outsource to, is Client confidentiality and Data Security. As third party vendors, Indian SEO outsourcing firms need to realize that the Clients confidentiality is maintained and at no point should they try to establish contact with the International SEO firms’ direct client. Stringent Non disclosure norms need to be in place before any Outsourcing transaction is closed. International SEO firms need to check whether the offshore delivery centers have enough Security and Access Control Systems in place before outsourcing.

Another Important aspect is the quality of the workforce employed by the SEO Outsourcing Company. The SEO Outsourcing firm must employ experienced SEO professionals and must continuously invest in their training and development so as to deliver state of art service delivery to their International clients.

Representatives from many other SEO companies joined the roundtable discussion where key issues such as employee retention, training and development and other HR initiatives within the SEO Outsourcing industry were discussed.


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