Posts Tagged ‘Internet’

The School of Internet Marketing Instructor Discusses Outsourcing Secrets

July 30th, 2013

Outsourcing has become a hot topic throughout the world and many businesses use it to save money on projects. Professor at The School of Internet Marketing and President of Halyard Consulting, Jonathan Goodman, talked about some of the secrets of outsourcing today on his recent podcast from July 1st, 2013.Outsourcing4

Goodman stated that outsourcing has become a way of life for many companies because it is cost-effective. Companies can find many sites on which to post their project to find freelancers to do the work. Goodman mentioned Elance and Fiverr as two he has used. It is important to know which sites to use for different types of work and what projects can be delegated internationally and what ones must use workers in the same country..

“I hire Americans, and I hire Canadians. But at the same time, I hire Kenyans, I hire Greeks. I hire Egyptians for a lot of the work that I need done.” – Jonathan Goodman

A secret that Goodman provided for businesses seeking to post projects for freelancers had to do with pricing. He recommended not putting a price on a project to leave it more open for freelancers from all over the world. The difference in a price bid is not an indication of the level of quality but rather a representation of the average salary in that country. Discounting low bids could mean someone was missing out on a top freelancer. Goodman also stressed the importance of keeping a good freelancer once a business finds someone to work with.

Source:http://www.prweb.com/releases/2013/7/prweb10975899.htm

Outsourcing for Internet Marketers an Information Resources Sites Launches

January 4th, 2012

LSJBL Marketing LLC, an internet marketing company based out of Kansas, is announcing the launch of a new website that will feature information about outsourcing for internet marketers. The new site can be found at Outsourcing for Internet Marketers.com

The goal of this website is to help interested internet marketers get the information they need to determine if it would be beneficial to outsource, and if so, if freelance or full time assistants would be more appropriate for their specific situation.

“Lately I have been getting sales letters from some big players in the Outsourcing for Internet Marketing niche. They all offer programs that they say are newbie friendly but the price of these programs is saying something completely different. How can you pay $47.00 to $147.00 a month when you are not making at least three times that amount monthly? Hire a permanent virtual assistant and that’s another $250.00 to $400.00 a month. That’s just not sound business.” says LSJBL founder, Lindsay Eatmon.

Because the main benefit of outsourcing (less work more money) is so enticing to new internet marketers, many are jumping into outsourcing too early and are losing money. Their upfront costs are so prohibitive many of them decide to give up.

We want to give new internet marketers a way to know when they’re ready to start outsourcing and/or hiring assistants.

This website will also feature books, videos, and interviews with internet marketers who are having success outsourcing part or all of their business. Outsourcing for Internet Marketers will look at the topic of outsourcing purely from a standpoint of how it will affect internet and affiliate marketers.

Source:http://www.sbwire.com/press-releases/sbwire-121054.htm

Germany: Internet, E-Commerce & Data Protection

December 21st, 2011

At Taylor Wessing, Axel Freiherr von dem Bussche is a specialist software, e-commerce and data protection lawyer. He advises public and private insurance companies, new media and online gambling companies on regulation. In Munich, Christian Frank focuses his practice on advising software and technology companies on licencing, specialist contracts and competition related matters. Alongside him is the “impressive” Jörg Wimmers while in Frankfurt the “highly regarded” Kai Westerwelle is known for his e-commerce and multimedia work for domestic and foreign entities.

Heymann & Partner enjoys three listings. Founding partner Thomas Heymann is “well known” for his work in IT, outsourcing and M&A matters for technology companies. His team includes former Microsoft GmbH counsel Katharina Scheja, who is a “smart” outsourcing and IP lawyer, and Lars Lensdorf, an experienced IT, outsourcing and data privacy practitioner.

At Bird & Bird, head of the German IT commercial and outsourcing group, and joint-head of the global IT and commercial group, Alexander Duisberg’s practice covers the full range of IT related work, including online commerce, cloud computing, data protection and security. Similarly, Fabian Niemann is lauded for his “quick understanding of technical issues” and contract knowledge in this area.

Based in the Munich office of Hogan Lovells, Stefan Schuppert advises on new media concerning intellectual property, contract law and data.

As a leading technology firm, SKW Schwarz earns four nominations in this field. Andreas Peschel-Mehner focuses on IT, internet and e-business law, with a particular interest in gaming and entertainment, as does Stefan Schicker, but for biotechnology clients. Mathias Schwarz has over 25 years experience advising media, publishing and e-commerce clients, covering IP and contract matters. Matthias Nordmann advises on general contract and corporate law, with an emphasis on M&A. His clients include IT companies and users in internet, e-commerce, software and data protection matters.

SSW Schneider Schiffer Weihermüller is represented by three lawyers in this chapter. Elke Bischof is a specialist IT, electronic data-protection and software lawyer. She drafts and negotiates contracts and advises on procurement procedures. She has over 10 years experience advising the Munich Justice Department and has consulted for domestic companies. Isabell Conrad is a specialist in IT and telecommunications. She drafts and represents major IT and software companies on their operations and advises companies in a range of industries on their data privacy and internal warning systems. Jochen Schneider is a litigator with an emphasis on software, IT contractual disputes, internet law, copyright and media queries.

At CMS Hasche Sigle in Stuttgart, Axel Funk advises companies in the IT and telecommunications sectors, with a concentration on patent and trademark related matters. In Hamburg, Malte Gruetzmacher guides companies in software transfer, production, outsourcing and IP protection matters.

The newly established Bartsch Rechtsanwälte was set up by the “smart” Michael Bartsch who practices IT and software law. Rupert Vogel of Vogel & Partner Rechtsanwälte is a specialist IT and computer science lawyer who advises companies on data protection in relation to the Civil Code. From Bender Harrer Krevet, Birgit Roth-Neuschild is an IT, internet and e-commerce lawyer. Her practice is focused on assisting on copyright, licences, data protection and international contract law. She also advises publishing companies on their distribution rights and privacy.

Two White & Case LLP lawyers feature. Detlev Gabel addresses national and international IT outsourcing and business process outsourcing needs of companies who operate in the financial services sector, as does Jost Kotthoff, who has broad experience in advising clients on their internal IT systems.

In TCI Rechtsanwälte München, Michael Karger works in IT law, particularly project contracts, sourcing of IT services, e-commerce, internet, social media and data privacy. He is principally a contract and regulatory lawyer, as is Thomas Stögmüller, who has experience acting on antitrust matters relating to this field.

Härting Rechtsanwälte features two lawyers in this chapter. Founding partner Niko Härting and Martin Schirmbacher draft and negotiate terms and conditions in contracts providing internet services assistance in the setting up of websites, and act for companies during domain disputes and general related litigation.

At AUER, Astrid Auer-Reinsdorff specialises in IT and related fields, acting on outsourcing, software-licensing contracts and e-commerce compliance. From Baker & McKenzie LLP Mattias Scholz in Frankfurt is “outstanding”. He chairs the European steering committee of the firm’s IT/communications practice and is known for his advice on contract relating to IT, e-commerce, outsourcing and trade.

Former chairman of the German society of law and information technology, Wolfgang Büchner counts SCM Microsystems and Salesforce.com as clients and represents Jones Day in this chapter.

At DLA Piper LLP in Munich Jan Geert Meents is highly nominated and Jan Pohle in Cologne is considered an “IT specialist” for his work on contracts for software clients.

At Field Fisher Waterhouse LLP in Hamburg, Felix Wittern advises on regulation and data protection compliance. Peter Chrocziel at Freshfields Bruckhaus Deringer LLP in Munich is the former co-head of the global information technology group and the current head of the German patent practice. He covers a range of IT and internet issues affecting trademarks and patents for clients.

Stefan Weidert at Gleiss Lutz is a skilful IT lawyer, with a lot of experience advising clients on outsourcing, cloud computing and e-commerce. He drafts contracts and assists on licencing applications and agreements.

Henning Harte-Bavendamm of his own firm, Harte-Bavendamm Rechtsanwälte, advises major clients such as Procter & Gamble and TNT on IT, IP and trademarks issues.

At Heinle Baden Redeker + Partner GbR Rechtsanwälte, Helmut Redeker is an “expert” in administrative and internet law, focusing on the civil and privacy rights involved. He contests disputes for clients and counsels them on contract formulation.

Dirk Uwer from Hengeler Mueller‘s Düsseldorf office practices mainly in privacy and data protection relating to the energy and life science industries. He is “impressive”.

At Heuking Kühn Lüer Wojtek, Michael Schmittmann combines his IT practice with antitrust law and media and telecommunications expertise. He advises companies and state institutions on e-commerce and gaming law.

Peter Huppertz at Hoffman Liebs Fritsch & Partner practices in IT and data protection law. He litigates and arbitrates on privacy issues and advises on internal organisation and compliance for domestic and foreign entities.

At Jaschinski Biere Brexl (JBB Rechtsanwälte), Till Jaeger has developed “solid” experience in drafting contracts, licensing and online matters and in copyright disputes. He advises corporate clients as well as government agencies and software developers.

Latham & Watkins LLP is represented by Ulrich Wuermeling, the head of technology transactions in Frankfurt and the global co-chair of the IT industry group. He is a privacy, advertising and marketing, communications, IT and outsourcing practitioner and works for clients in the clean tech, IT, internet and digital media sectors.

At MLawGroup, Florian von Baum is a business and technology transactions lawyer in Munich. He has a range of experience and regularly advises on IT, software and telecommunications in the automotive, life sciences and biotechnology industries. Similarly, Jürgen Hartung from Oppenhoff & Partner provides IT, outsourcing and data protection assistance to international technology companies.

At Noerr, IT, computer, data processing and media lawyer Peter Bräutigam is “exceptional” in his knowledge of the area. He is recognised as a leading IT and outsourcing practitioner. Digital business lawyer, Konstantin Ewald at Osborne Clarke in Cologne regularly drafts IT contracts for domestic clients and is credited with “impressive know how”.

SBR Schuster Berger Bahr Ahrens is represented by Fabian Schuster, an IT, media and technology practitioner, and at teclegal Habel Rechtsanwälte Partnerschaft, founding and managing partner Oliver Habel is a contract drafter and skilled in IT law, particularly for engineering, construction and logistics companies. In Berlin, Anselm Brandi-Dhorn at v. Boetticher Hasse Lohmann focuses on litigation for IT companies relating to patent and trademark issues.

Source:http://www.whoswholegal.com/news/analysis/article/29424/germany-internet-e-commerce-38-data-protection/

App internet and mobile devices to drive massive technology demands in 2012

December 19th, 2011

The rise of the “app internet” – in which users’ PCs, smartphones and tablets run the business applications – will drive completely different demands from technology next year.

That is the verdict of technology industry experts, who predicted fast-shifting pressures on technology from the rise in mobile application development, cloud computing and new security threats.

According to Forrester analysts, having said that the web, as the dominant software architecture of the Internet, was dead, a new internet is evolving – dominated by applications and now placing a strain on the technology supporting it.

“The app internet ushers in the next generation of computing,” Forrester said. The high “momentum” of personal devices growth was vastly changing mobile platform strategies.

In order to cope with the change, it said, “elastic application platforms” would emerge “to handle variable scale and portfolio balancing”. Businesses would also increasingly push for private clouds, aided by “improved virtualisation”, it said.

It added that “always on, always available” was “the new expectation” from business leaders, and networks needed to evolve to meet this.

Gartner said that “low cost cloud services” would begin a fast growth, forming “up to 15 per cent of top outsourcing players’ revenue” within three years. These industrialised services would “alter the common perceptions of pricing and value of IT”, it said.

Cloud services will top $36 billion (£23 billion) in 2012, IDC said, “growing at four times the industry rate”.

“Eighty percent of new apps will target the cloud,” it said, with Amazon “joining the $1 billion vendor club” and duelling with Google, IBM, Microsoft, Oracle, Salesforce.com and VMware.

In spite of frequent gloomy predictions by financial analysts for the world economy, IDC said there would be a 6.9 percent growth in IT spending in 2012, “turbo-charged” by mobile devices. But analysts warned of the Thailand floods’ continued severe impact on the PC supply chain, and they said some production could shift to the Americas.

The battle to lead the IT marketplace will “start to be won and lost” next year, with Amazon’s Kindle Fire taking 20 percent of media tablets, and growing Android momentum taking on the mobile OS field.

It would be a “make or break” year for Microsoft, RIM and HP in mobile devices, with the vendors respectively depending upon the success of Windows 8, BBX and tablets, IDC said.

Analyst firm CCS Insight predicted that RIM would restructure its business “into two divisions: a services unit and a hardware unit”. The aim of this would be “to provide sharper focus on the two most important elements of RIM’s business”, it said.

Industry-specific technology will also be on the rise next year, analysts said. While smart cities would drive $40 billion worth of IT investment in energy, government and healthcare sectors, retailers will use a raft of specific mobile apps, IDC predicted. Financial businesses will ramp up the use of social media, well beyond marketing.

Nevertheless, social software is being branded by some as a “bubble”, with Gartner predicting that the investment bubble for enterprise social software companies will expand next year, before a dramatic burst in 2014. There was too much “overlap” in the market, it said.

As the volume of data consumed by enterprises grows, and the demand for analytics heightens, IDC said it will be a “busy year” for Big Data-driven vendor mergers and acquisitions, around “visual discovery, predictive analytics, and Hadoop analytics”.

Tech vendor LG said there will also be a growth in network attached storage, as businesses deliver more content to smartphones and develop a need “to both back this content up and be able to access it remotely”.

Testing company SQS Group said the changes in IT were driving a demand for rapid improvements in software analysis and readiness checking.

But the changes also offered a chance for a fresh approach, it said. “There will also be a rise in Testing as a Service – as the IT industry looks to control costs and gain advantages of scale.”

Any weaknesses in the underpinnings of cloud technology “will be countered by third party vendors who will begin to offer products mimicking features similar to locally hosted solutions”, it said. “This is particularly true in areas such as database backup and recovery.”

As more businesses consider using open source software, at least for some parts of their business, they would also consider open source-based testing automation tools, SQS said.

“To offset the up-front cost of implementing test automation, open source products with no licence fees can be utilised to keep the initial investment in test automation low, thus maximising the return on investment,” it said.

The increased complexity of business technology was raising tough demands on security technology, experts said.

“Cloud computing will take mobile device (in)security to a whole new level,” said vendor Qualys. “And cybercriminals have already demonstrated that the proliferation of mobile devices is a pretty easy way to access the corporate network”

However, it said many cloud services were gradually becoming increasingly mature and secure, and added that 2012 will see “cloud-based security take the heavy lifting and complexity burden off businesses” struggling to cope. It also moves the problem “to an infinitely scalable platform”, it said.

The rising maturity of the cloud means business executives – beyond IT – will be aware of potential risks and will demand evidence of strong security. Gartner said. “By 2016, 40 percent of businesses will make proof of independent security testing a precondition for using any type of cloud service,” it explained.

Security supplier Trend Micro said the “new social networking generation”, which is entering the workplace, will “redefine privacy”. It added: “In a few years, privacy-conscious people will become the minorityan ideal prospect for attackers.”

Additionally, it said, people using their own devices for accessing corporate data would create serious security technology challenges. It explained: “Smartphone and tablet platforms, especially Android, will suffer from more cybercriminal attacks.”

“Following a flurry of developments in mobile payments, NFC and mobile banking in 2011, already 2012 is heading to be the year of the mobile attack,” said vendor Validsoft.

“Trojans such as Zitmo and Spitmo – version of Zeus and SpyEye which attack mobile devices – are already well known, and other terms such as ‘Pseudo Device Theft’, ‘SIM swapping’, ‘mobile malware’ and ‘AppPhishing’ are all starting to make their way into the tech dictionary.”

Source:http://www.mis-asia.com/tech/mobile-and-wireless/app-internet-and-mobile-devices-to-drive-massive-technology-demands-in-2012/?page=1

‘Maximum internet transactions happen in the travel sector’

October 10th, 2011

The $15 billion travel outsourcing industry still has a lot more to offer to BPOs and IT companies. Vipul Doshi, chief executive officer, InterGlobe Technologies (IGT), a provider of IT and BPO services to aviation, travel and hospitality industries feels that his company will continue to concentrate on the existing verticals along with expertise in technology, as there is enough scope of expansion within these sectors itself. In an interaction with Diksha Dutta, he discusses the company’s expansion into different geographies, impact of slowdown and hiring plans. Excerpts:
What are your geographical expansion plans, considering that all IT-BPO companies are looking at different delivery centres now?

Our centres are primarily dependent on talent pool availability and where the customers want support. Our Cairo centre was set up primarily for the different language skills and we have 100 employees there. Even our Sri Lanka centre has 100 employees, as the country has good talent in travel domain professionals. Our Philippines centre has 500 employees at present. We will add another 1,000 people in Philippines in the next 12 months because of good English speaking capabilities. IGT is considering an onshore centre in USA, near shore in South America in the next 6-12 months. The business model we plan to follow is a combination of some onshore and near shore with more of off shore delivery centres.

What do you think about diversifying to other sectors and verticals?

Travel industry is a knowledge centric sector and we have a travel focused lineage. When it comes to travel specialists, IGT is well known and we have packages that enable cross-selling. We have 45% conversion rates on all the calls, which are almost 10-15% higher than the industry average. We have contemplated about entering other verticals in the past, but realised we should stick to our core expertise – travel and hospitality.

What kind of people do you usually hire and what are your hiring plans ahead?

IGT hires technologists and people from travel industry. The people from travel agencies bring in-depth knowledge from travel industry. IGT only needs to train them on the IT and BPO processes. Almost 60-70% of our employees have travel related certification . Though IT contributes 60% to our revenues, 60-70% of IGT employees are in BPO.

How important is technology for the outsourcing market in the travel sector?

The maximum internet transactions happen in the travel sector. Travel e-commerce is on top of the business. Mobile apps are there for travel bookings and check-ins. Recently, mobile has been integrated with social media and there is an inspirational phase coming from new age media. IGT is enabling social media solutions – including social commerce, listening posts, social analytics, mobile apps. Mobile check-ins and tech solutions for such facilities is the future in the segment.

What is the size of the overall travel outsourcing market and at what pace is it growing?

The total travel and transport outsourcing market is around $15 billion. There is a huge opportunity for us from a market perspective. Our biggest market is North America which contributes about 70% of revenues, Europe is 15% and Asia gives us 15% of the revenue. Asia has witnessed the largest growth in the travel sector in recent times.

What is the impact of the recent economic slowdown on the travel outsourcing industry?

Economic slowdown leads to change in the dynamics of the industry but we do not face any shrinkage. In such scenarios, clients move work from other centers from a cost perspective. Hence, cost cutting in such situations has a positive impact on our business. It is true that BPO is more operational focused and IT discretionary projects are impacted more slowdown. IGT was not impacted even in the 2008 slowdown. There might be pressures on pricing but IGT gets a premium for its domain expertise.

Our business also goes up in the wake of mishaps like volcanic eruptions, hurricanes etc. Back office work increases by manifold times in such situations. Example, for the volcanic ash, there was a call volume increase of 70-100%. At the same time, some disasters like 9/11 are really bad for the market.

What do you think about the trend of captives in this sector?

Captives are not a common option in the sector. Usually, customers like to have 50% in-house and other 50% outsourced work in the travel sector. Initially, companies tried to do almost all the work in house, but they have now realised that outsourcing is a better option.

Source:http://www.financialexpress.com/news/maximum-internet-transactions-happen-in-the-travel-sector/857855/0

SEO Company India Brings You Innovative Ways for Internet Marketing

September 19th, 2011

Seopackages.net bring you remarkable ways to market your business with proper planning and organization. We bring a professional team of dedicated Search engine optimizers that are sure to maximize your outsourcing benefits at most competitive prices and increase your marketing ROI.

Social media networks are the driving force of any business. More and more business owners are taking full advantage of the benefits of using social media to promote their business and engage with customers on the Internet. At seopackages.net, we understand that social media marketing is an important part of business growth and that is why we provide expert SMO services along with other equally important internet marketing tactics.

Some ways in which we can help you through social media marketing are:

Repair Your Reputation with Reputation Management

Reputation management services are becoming more popular than ever before. Even popular Fortune 500 Companies utilize online reputation management. With this type of service, a company will actually monitor your online status to make sure there aren’t any negative comments. If there are negative comments forming about your business, they repair your reputation by replacing it with positive comments or information about you. Eventually, the negative comments outweigh the negative. We help you bury negative reviews and bring positive review on the top pages of Google.

Address customer service issues promptly.

If a customer posts complaints about your products and services, make sure you address the matter right away. A few months ago, a popular airline received negative comments from an angry passenger. The passenger’s complaint wasn’t handled properly so they decided to get the airline’s attention by tweeting their bad experience on Twitter. The airline’s online reputation management team was able to combat against the negative tweets by addressing the passenger’s problem online. They made an open apology and offered the passenger a full refund. This is proof that reputation management can help save your online reputation.

Monitor Your Social Media Sites

When you monitor your social media sites, this will help stop negative comments from getting out of hand. If handling your own reputation management seems time-consuming and overwhelming, consider hiring a professional reputation management service to manage your online reputation.

Social Network Privacy

With over 500 million active users on social media sites like Facebook, privacy has become a major issue. Social network privacy and personal information privacy help protect people from their data being exploited for criminal or commercial purposes. Make sure you have a privacy policy in place to help protect your clients.

Last but not least, it is possible to maintain a good online reputation. With reputation management, you can have more control over your reputation online.

At seopackages.net, we excel a team of highly skilled & experienced social media experts that are skilled in social media marketing. Being a well known SEO company in India with ISO certification & satisfied clients worldwide, you can trust that social media marketers provided to you by us will be talented and have good knowledge.

Few reasons why you should hire SEO services at SEO company India:

• Team of 50+ SEO/SMO Professionals
• Promoted more than 400 websites
• Guaranteed Results
• Specialized in SEO/SMO Outsourcing
• 100% Social-Ethical-Organic approach
• Global Visibility & Optimization
• Well formatted work and ranking report
• Excellent Client Support & Consultation

Source:http://www.sbwire.com/press-releases/sbwire-107551.htm

People outsource memory to the Internet

July 15th, 2011

The Internet puts volumes of information within easy reach, and new research conducted at Harvard and Columbia universities suggests that we’re outsourcing our memory to Google as a result — remembering facts less and the places information is stored more.

In the study published today, researchers used a series of simple experiments to demonstrate that having access to a vast digital memory is altering how people retain information in their minds. When research subjects believed that statements they typed on a computer were saved, they were more likely to forget the phrases than those who believed the material was deleted. When the participants typed a series of quirky and engaging facts — that an ostrich’s eye is bigger than its brain, for example — they tended to forget the facts and instead remembered the mundane names of the folders they’d saved the facts in.

“Our memories are changing,” said Daniel Wegner, a psychology professor at Harvard and the senior author of the study. “So we remember fewer facts and we remember more sources — which website you saw it on or whose e-mail to look in to find that. … It’s like having information at our fingertips makes us always go to our fingertips.”

The findings, published online by the journal Science, will feel familiar to anyone who has lost Internet access for a matter of hours and felt suddenly helpless, or gone through connectivity withdrawal on vacation. But the findings also have broader implications for how we learn — both in the classroom and in old age.

“In my area, in Alzheimer’s disease, I can see how this application could be very helpful,” said Dr. Gary Small, a professor of psychiatry at the Semel Institute for Neuroscience and Human Behavior at the University of California, Los Angeles. Because Alzheimer’s patients lose short-term memory, he said, it might be useful for them to have a strategy in their long-term memory that helps them retrieve information they can’t remember.

“We’re doing it” already, Small said. “Using the World Wide Web as an external hard drive to augment our biological memory stores.”

The experiments were led by Betsy Sparrow, an assistant professor of pyschology at Columbia who was inspired while watching an old black and white movie one night. Sparrow knew she’d seen one of the actresses in something else. But what? She reached for her laptop, eventually recalling — with the help of the Internet — that she’d seen the actress, Angela Lansbury, when watching “Murder, She Wrote,” with her grandparents.

Then, she began to wonder: How did people figure stuff like this out before they had Wi-Fi, iPhones, and search engines? She decided to rigorously test whether people were truly outsourcing their memory to technology.

First, Sparrow posed a series of easy questions (“Are dinosaurs extinct?”) and complicated questions (“Did Benjamin Franklin give piano lessons?”) to see if research subjects, prompted by a question they did not know the answer to, thought about the Internet. Using a psychological test, she found they appeared to have computer words on their mind, such as Google, Yahoo, screen, browser, and modem when faced with the difficult questions.

In another experiment, Sparrow asked participants to read and type 40 surprising facts, such as “Bluebirds cannot see the color blue” and “Rubber bands last longer when refrigerated.” Half were told the information would be saved and they could access it later, and the rest believed it would be deleted. Those who believed the information had been erased remembered it best.

In another experiment, participants typed the statements and saved them to folders with non-descript names, such as “FACTS,” “DATA,” and“INFO.” They were asked to recall the trivia. Then, they were asked which folder had a certain statement in it. To the researchers’ surprise, people tended to recall the folder names instead of the more interesting content.

Researchers not involved in the study said that the results demonstrate the efficiency of the human mind.

“This idea that a person has to know everything or try to know everything is just maladaptive — it’s just so much easier to remember where information is than what the information itself is,” said Richard Moreland, a psychology professor at the University of Pittsburgh.

Outsourcing memory to gadgets may seem like a distinctly modern phenomenon, but it’s actually an extension of behavior that far predates the iPhone.

About 25 years ago, Wegner and his collaborator and future wife, Toni, had an insight into how memory works — sparked by a question about where they had stored a sponge used for washing the car.

They couldn’t locate the sponge, and realized it was because of the intuitive way they shared and divvied up memory. He was her memory when it came to things that had to do with the garage and the car; she was his memory when it came to all things having to do with washing and cleaning. The sponge fell squarely in the middle. Since then, the idea — called transactive memory — has become influential, especially in understanding how group members and employees work together.

Daniel Willingham, a professor of psychology at the University of Virginia, said that while there are definite advantages to having unparalleled access to information, the new technologies don’t mean that people can just forget everything.

“It is quite different now, the speed with which we can call up information; the ease,” Willingham said. “I think it would be a pretty big mistake if we thought an implication we should be drawing from this is kids don’t need to know much.”

Source:http://www.boston.com/Boston/whitecoatnotes/2011/07/people-outsource-memory-the-internet/Qhh8x2LODird5MHqOefZlN/index.html

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