Posts Tagged ‘Rural’

Tata Power to expand rural BPO centre

May 17th, 2011

Integrated private power utility company Tata Power has said it will expand the rural business process outsourcing (BPO) centre it started at Khopoli in Raigad district, Maharashtra. The initiative has proved successful in creating rural employment in Khopoli and adjoining areas.

The rural BPO inaugurated in September 2009, under the aegis of Mannat Foundation – the community initiative arm of the company, initially employed 47 call agents; which further grew to a capacity of 230 call agents in the last 20 months.

In the backdrop of the encouraging feedback on the standards set by the BPO, Tata Power will add another 100 call agents to the existing team during the current fiscal, thereby taking the total to 330 call agents by the end of the current financial year. Khopoli is situated in the Western Ghats region of Maharashtra state, close to the Tata Power Hydro Generation facility. The call centre lends itself to provide alternative employment to the youth of rural India with an aim of creating self sustained community development.

The call agents for the BPO are selected and hired from Maval and Mulshi region and the adjoining catchment areas. Youths with minimum education ie 12th Standard (passed) with the ability to operate computer and understand English are considered eligible for employment. The selected trainees undergo a month long pre-process training, comprising of basic communication and confidence building skills and post process training and which focuses on developing the capacity of youths as Business Process Outsourcing (BPO) operator. These trainees receive certification after the completion of their training and are employed for the BPO.

The Khopoli BPO is the first venture of Mannat Foundation and has tied up with Tata Business Support Services (TBSS). Mannat Foundation will be responsible for hiring and providing the infrastructure whereas the role of TBSS is to train the employees, maintain the infrastructure with good ambience, provide secured work environment and manage operations of the BPO.

Mahesh Paranjpe, head-hydro stations, Tata Power said, “Tata Power strongly believes in empowering the community development through vocational training and opportunities. Our efforts have borne results and the expansion of this BPO is a testimony of this effort. The response of the locals is overwhelming and has also created a benchmark for others to follow.”

Source:http://timesofindia.indiatimes.com/city/pune/Tata-Power-to-expand-rural-BPO-centre/articleshow/8373371.cms

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Rural Outsourcing: Future of rural youth empowerment?

December 4th, 2010

We have good news and bad news. Bad news is that U.S. companies that had been shipping development work and other IT tasks to India have now found a way to take advantage of lower costs closer to home through rural outsourcing, after the hostile outsourcing policies by U.S. senate. And good news is that India’s enterprise IT is also finding a huge potential in the same coin, rural outsourcing, which will empower India’s rural youth in the coming days.

M.S. Swaminathan, father of India’s green revolution once stated that rural outsourcing could be the answer in the improvement of rural areas in India. Dr. Swaminathan mentioned different possible outcomes if rural Outsourcing would push through. One of the reasons that he mentioned was rural outsourcing’s ability to develop the skills of the youth who are residing in these

underdeveloped” areas. Aside from that, rural outsourcing would bring about “re-training and re-deployment” to rural workers who are in need of such intervention in their careers. Besides helping rural workers, rural outsourcing could also help in the economic disposition of India as an outsourcing destination.

The four Cs – cost, clients, connectivity and companies, have been changing Indian BPOs’ attitude towards rural outsourcing since around 2005 according to BPOIndia.org. Costs have shot up in the urban areas like rentals up by 15 percent to 20 percent and salaries 20 -30 percent. Capital expenditure like bandwidth, computers etc is the same for rural and urban centers, while the operating expenditure in rural areas is 30 percent to 40 percent lesser. Apart from overseas clients who are only worried about quality, domestic clients are expanding to rural areas. For example, 60 percent of new mobile connections are sold in rural areas, so they feel a need for back end support. During early days, BSNL had laid down fiber in villages but was found wanting on price, quality and service. Now with private players expanding rural BPO’s, they have more access at less cost. In the last 5 years about 50 odd business process outsourcing units have existed in rural areas like Genpact that has outsourced its internal finance and accounts work to rural shores.

Challenges that rural outsourcing is likely to face in India are availability of talent and infrastructure. Full-fledged broadband connectivity is still forbidden fruit for rural India apart from the frequent power black-outs. Also the cost on training will matter as more capital has to be spent on training rural youth while the firms get trained youth in urban areas. This has a direct impact on profitability and these are issues which need government support. While success at a smaller scale has been achieved, much improvement will be needed for large corporations to succeed.

Some of the companies that have set up centers in rural India include RuralShores, HOV Services, Sai BPO and DesiCrew. Infosys BPO and Wipro are looking to forge relationships with companies that are already established using a revenue-sharing model. There centers do routine tasks like data entry, processing of utility bills, native language help desk and e-mail response. While RuralShores and HOV do back office operations, the $395-million Wipro BPO has already entered the domestic market and provides technology and other supports to a few rural service providers and may also explore service delivery tie-ups with them. The BPOs will mostly cater domestic clients whose average billing rate is just $3-4 per hour for every employee, compared with $8-12 offered by global clients. This makes offering services to domestic clients from metros and big cities almost unviable and an advantage to rural areas.

If rural outsourcing becomes fully functional, it will be very promising for the rural youth, who even after working hard to manage a good educational qualification, stays at a very unfortunate status as unemployed. With top quality training from these top notch firms, they will definitely be add-ons to the future of India and its human resource.

Source:-http://www.siliconindia.com/shownews/Rural_Outsourcing_Future_of_rural_youth_empowerment-nid-74887-cid-3.html

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Rural Outsourcing: Future of rural youth empowerment?

December 3rd, 2010

Bangalore: We have good news and bad news. Bad news is that U.S. companies that had been shipping development work and other IT tasks to India have now found a way to take advantage of lower costs closer to home through rural outsourcing, after the hostile outsourcing policies by U.S. senate. And good news is that India’s enterprise IT is also finding a huge potential in the same coin, rural outsourcing, which will empower India’s rural youth in the coming days.

M.S. Swaminathan, father of India’s green revolution once stated that rural outsourcing could be the answer in the improvement of rural areas in India. Dr. Swaminathan mentioned different possible outcomes if rural Outsourcing would push through. One of the reasons that he mentioned was rural outsourcing’s ability to develop the skills of the youth who are residing in these “underdeveloped” areas. Aside from that, rural outsourcing would bring about “re-training and re-deployment” to rural workers who are in need of such intervention in their careers. Besides helping rural workers, rural outsourcing could also help in the economic disposition of India as an outsourcing destination.

The four Cs – cost, clients, connectivity and companies, have been changing Indian BPOs’ attitude towards rural outsourcing since around 2005 according to BPOIndia.org. Costs have shot up in the urban areas like rentals up by 15 percent to 20 percent and salaries 20 -30 percent. Capital expenditure like bandwidth, computers etc is the same for rural and urban centers, while the operating expenditure in rural areas is 30 percent to 40 percent lesser. Apart from overseas clients who are only worried about quality, domestic clients are expanding to rural areas. For example, 60 percent of new mobile connections are sold in rural areas, so they feel a need for back end support. During early days, BSNL had laid down fiber in villages but was found wanting on price, quality and service. Now with private players expanding rural BPO’s, they have more access at less cost. In the last 5 years about 50 odd business process outsourcing units have existed in rural areas like Genpact that has outsourced its internal finance and accounts work to rural shores.

Challenges that rural outsourcing is likely to face in India are availability of talent and infrastructure. Full-fledged broadband connectivity is still forbidden fruit for rural India apart from the frequent power black-outs. Also the cost on training will matter as more capital has to be spent on training rural youth while the firms get trained youth in urban areas. This has a direct impact on profitability and these are issues which need government support. While success at a smaller scale has been achieved, much improvement will be needed for large corporations to succeed.

Some of the companies that have set up centers in rural India include RuralShores, HOV Services, Sai BPO and DesiCrew. Infosys BPO and Wipro are looking to forge relationships with companies that are already established using a revenue-sharing model. There centers do routine tasks like data entry, processing of utility bills, native language help desk and e-mail response. While RuralShores and HOV do back office operations, the $395-million Wipro BPO has already entered the domestic market and provides technology and other supports to a few rural service providers and may also explore service delivery tie-ups with them. The BPOs will mostly cater domestic clients whose average billing rate is just $3-4 per hour for every employee, compared with $8-12 offered by global clients. This makes offering services to domestic clients from metros and big cities almost unviable and an advantage to rural areas.

If rural outsourcing becomes fully functional, it will be very promising for the rural youth, who even after working hard to manage a good educational qualification, stays at a very unfortunate status as unemployed. With top quality training from these top notch firms, they will definitely be add-ons to the future of India and its human resource.

Source:-http://www.siliconindia.com/shownews/Rural_Outsourcing_Future_of_rural_youth_empowerment-nid-74887-cid-3.html

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Rural businesses tapping into outsourcing benefits, expert says

October 29th, 2010

IT outsourcing providers are increasingly recognising that rural areas represent a growth market, it has been claimed.

Writing for IT Business Edge, industry commentator Ann All claimed that the increased availability of modern IT solutions – potentially delivered via broadband – has led to a rise in the number of companies needing IT support.

She claimed that many outsourcers are now focusing on expanding in smaller provincial towns, rather than simply concentrating on providing IT support in London and other major cities.

Ms All claimed that changing demographic trends, with more skilled IT professionals now living in the countryside, are also supporting this trend.

In her view, a “significant shift” in business practices and employment trends is currently occurring, driven by modern technology innovations.

Last week, Pyramid Research reported that the popularity of communications solutions such as VoIP has increased significantly in emerging markets during the last year.

Source:http://www.ihotdesk.com/article/800202056/Rural-businesses-tapping-into-outsourcing-benefits,-expert-says

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Rural Outsourcing’s impact on IT employment

October 20th, 2010

As comments from readers on some of the posts on this site prove, at least some seasoned IT pros see low-cost overseas labor as a serious threat to their future career prospects. Here’s a comment from smg71 on a post IT Business Edge contributor Don Tennant wrote about the NBC comedy “Outsourced”:

The issue with this “comedy” is simple. When you have 15 million people who have been displaced due to outsourcing and the overuse of H1B visas you don’t rub it in their faces with a “comedy.” People don’t find a situation that has caused them to lose their dignity due to having to be put on food stamps and welfare amusing. I’m not running around burning the Indian flag, that’s kind of stupid overall, but to pretend that this show isn’t offensive is foolish and uninformed. Yes, I was unemployed for 15 months due to outsourcing, I looked every day for work to find out government contracts were given to American based companies that then took the jobs and shipped them overseas. I did find work eventually. …

Check out highlights from Rural Sourcing Inc. CEO Monty Hamilton’s presentation at the 2010 Outsourcing World Summit.

But do IT pros feel similarly threatened by workers in the rural United States, who are willing to work for far less money? If so, is it OK if they lose their jobs to Americans rather than folks from other countries?

Back in August I wrote about how rural onshore outsourcing could be a great fit for some U.S. companies, as an alternative to offshoring. But what about the folks working for those outsourcing companies? Do they benefit as well?

A recent InfoWorld article asked the question “Is your future in IT a job in the boonies?” and offered the examples of several experienced IT pros who had relocated to rural areas to find employment. Outsourcing providers with operations in rural areas often pay experienced employees 30 to 40 percent less than what they earned in a prior IT job, the article notes.

In some cases, that’s offset by lower living expenses – but not always. Jerry Jensen, who works as a team leader for CrossUSA, says some costs like groceries are actually higher in rural areas. Jensen describes lifestyle adjustments such as clipping coupons and shopping sales. Another CrossUSA employee mentions that he’s already saved enough for a comfortable retirement so was willing to take a pay cut.

According to the article, CrossUSA “generally recruits older, experienced workers approaching retirement.” (Guess that’s one way of using age discrimination in IT to your advantage.)

Rural outsourcing providers also recruit young workers willing to work for lower salaries than more experienced IT pros. The article mentions Alex Ross, a senior technologist with Onshore Technology Services, who “was working as a fry cook at a KFC restaurant before joining the outsourcing firm five years ago.” He now develops coding standards and best practices, leads group training courses, develops pilot projects for new clients and mentors other technology employees.

Tennant recently wrote a post about his interview with the SVP of skills certification at CompTIA, who said high school dropouts with IT certifications may make good job candidates. This is certainly true of some dropouts and presents a great opportunity for them, but that doesn’t change the fact that one result of dropouts entering IT may be a reduction in salaries.

The article does mention that rural outsourcing companies give both rookie and veteran IT pros opportunities to work with a variety of technologies. The same cannot be said for some other IT employers, who seem unwilling to consider hiring folks who don’t possess specific skill sets. A reader named Scott M. commented on another of Tennant’s posts about IT employment Catch-22s. After noting he was an IT contractor familiar with a wide variety of platforms, he wrote:

In the past, all I had to do was to learn a new language and I could leverage my past experience to move to a newer technology. Unfortunately, software development has become such a commodity that most companies are now demanding experience in a particular skill. This means that it has been almost impossible to move to newer technologies, as they are demanding experience with it. Entry-level positions are almost a thing of the past, and most companies do not allow mentoring anymore. It has gotten so bad that some firms will not even tolerate a two week layover time to learn their system software and methodologies.

Perhaps rural outsourcing companies can provide the kinds of training opportunities that will open up more employment options for IT pros.

Source:http://www.itbusinessedge.com/cm/blogs/all/rural-outsourcings-impact-on-it-employment/?cs=43854

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Better connectivity to fuel rural growth

October 18th, 2010

From my travels, I’ve learnt that India’s poverty lives in clusters. For instance, there are at least 400 handloom and handicraft clusters in India, involving no less than four million weavers and artisans, producing approximately Rs45,000 crore in revenue.

All 400 clusters are inhabited by poor, exploited, highly traditionally skilled but majorly unemployed youth. Often, the majority of these clusters have a rich heritage.

Interestingly, the Planning Commission, under its 11th Five-year Plan, has constituted a committee to oversee a programme that doubles the revenue generation of these 400-plus clusters and doubles employability by 2012. Alongside, over the next 10 years, the National Skill Development Corporation (NSDC) has a mandate to make 150 million individuals employable. Both NSDC and the Planning Commission recognize that information and communication technologies (ICT) will be crucial in achieving these numbers.

Over the last two years, we’ve been working in a weaving cluster, introducing ICT with the help of the ministry of communication and information technology.

This experience could well be a model for future replication.

Chanderi is a small town near the river Betwa, part of the Guna constituency of Madhya Pradesh.

It has a population of around 40,000; roughly one third are weavers. With at least 375 monuments in a radius of 7km, a history dating to the 11th century, and an abundance of medicinal and therapeutic plants, Chanderi has the potential to be a significant tourist destination.

But Chanderi is largely made up of migrant weavers from Lakhnoti (now in Dhaka), who came in the era of King Alauddin Khilji in 1305 AD. It is also an isolated community, situated in hilly terrain, far from cities.

A hub of weaving for several centuries, Chanderi has 8,000 weavers on 4,000 looms; around 60% of its inhabitants are linked to the trade.

Contract-based weavers constitute the majority of the weaver community (at least 95%), and they tend to be fully dependent on master weavers, who provide raw material and control product marketing.

Although Chanderi has an estimated turnover of Rs65 crore, the monthly income of most families is Rs2000-3000. At least 80% of weavers are in debt, and only 10% are involved in self-help groups (SHGs).

Ironically, Chanderi silk work weaves only basic cloth; stitching and the creation of final products takes place elsewhere. I was aghast to note, two years ago, when we started working there, that nobody even knew how to hold a pair of scissors.

As a result, weavers don’t have direct access to retail markets for their products.

For example, one group, Bunkar Vikash Sanstha, comprising 11 SHGs, sells products to a retail chain, which has a price mark-up of 500%. If the weavers were able to sell directly to consumers, incomes would increase significantly.

Weavers also have no access to working capital to buy raw material; they are reliant on master weavers.

Most weavers cannot build up a reserve of stock. At least 70% lack funds to support their families for longer than 10 days, so they sell their product immediately.

At present, barely 1,000 tourists a year visit Chanderi. There are two guesthouses and no community tourism. Electricity is available only for eight hours a day. There are only 80 computers in the town, many non-functional. There are no automatic teller machines (ATMs); there is one dysfunctional health centre, and Bharat Sanchar Nigam Ltd (BSNL) is the only broadband provider.

We knew from the beginning that ICT could not solve everything, but we started using ICT as a tool to attract people, get them acquainted with modern ways of communication and gradually target all areas of daily life: education, entrepreneurship, financial inclusion, tourism and community development, supply chain and market linkages.

We set up a broadband line, at least 30 connected computers, textile and apparel designing software, 20 looms for the poorest of the poor, an embroidery unit, a block printing unit, a digitization unit, a telemedicine unit, and a showcase shop of the products made by the SHGs.

With the help of Internet Society, we established a wireless mesh network for the entire population, within a radius of 5km. The good news is that the network has been put up with the help of people from the community, who were trained for the purpose. The Chanderiyaan centre is now hoping to start rural business process outsourcing services using the wireless network, and gradually offer all requisite information to the common man right on his doorstep .

Osama Manzar is founder and director of Digital Empowerment Foundation and chairman of the Manthan awards. Mint is a partner of the Manthan awards.

Source:http://www.livemint.com/2010/10/17232835/Better-connectivity-to-fuel-ru.html?h=B

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Rural Outsourcing trend harvests tech talent back home

October 1st, 2010

Corn isn’t the only thing they’re growing in rural America. There’s also an abundance of IT talent waiting to be harvested. Increasingly, companies large and small are finding they don’t have to go offshore to find IT employees at reasonable costs. Rural sourcing lets them hire the talent they need in their own backyards.

Rural sourcing is a fancy name for what is, in essence, domestic labor arbitrage— sending jobs from high-wage areas to areas where salaries are lower. Also known as “rural outsourcing” and “onshoring,” rural sourcing farms out IT work, such as software development, to parts of the United States where wages are lower than the total cost of shipping jobs overseas.

Businesses that outsource jobs to workers in rural areas find they can achieve a savings of 30 percent to 60 percent from what they would have to pay workers in major U.S. metropolitan areas.

“Rural sourcing offers cost, marketing, language and cultural benefits, making it an attractive alternative to offshore and other onshore models for some organizations,” according to a recent study by Gartner, an IT research and advisory company.

The concept is gaining traction with U.S. companies. Nearly two-thirds of chief financial officers at technology businesses say they’ll outsource services or manufacturing this year, but more plan to outsource in the U.S. rather than abroad. A survey by accounting and consulting firm BDO Seidman LLP showed that 22 percent of CFOs say the United States is the outsourcing destination they were most likely to consider last year, compared with 16 percent for China and 13 percent for India.

One of the pioneers in rural sourcing is the fittingly named Rural Sourcing Inc., based in Atlanta. Its strategy is to open its centers in midsize cities near colleges and universities that have a concentration of workers with IT skills.

“We look for places where there is a low cost of life and a high quality of living,” Monty Hamilton, Rural Sourcing’s CEO, told BusinessNewsDaily.

Rural Sourcing, founded in 2004, employs 70 people, the majority of whom are in Jonesboro, Ark. The company has another center in North Carolina and is in the process of finalizing the location of a third center scheduled to open in October. Clients include such marquee names as Glaxo SmithKline, Harte-Hanks and R.J. Reynolds.

Win-win situation

This approach is beneficial both for the companies that turn to rural sourcing and for the communities that provide the workers. For companies, it’s an economic and competitive advantage.

For the communities, it’s a new lease on life and the ability to retain talented workers. Much has been written about the “brain drain” affecting rural America. Students graduate from colleges and universities in these areas but can’t find work in their fields. Feeling marginalized, they are frequently forced to move to larger metropolitan areas to find work. Rural sourcing gives these workers the opportunity to stay where they are in an area with a high standard of living and make a decent salary in their chosen career.

“We take the work that’s out there and give people an opportunity to not move away,” Hamilton said. “I’m very excited about the potential. It’s a wonderful win-win situation.”

The cost advantages of rural sourcing compared with hiring talent in high-cost metropolitan areas are transparent. Not so transparent are rural sourcing’s advantages over historically low-cost offshoring centers in the $60 billion outsourcing industry such as India and China. How does Rural Sourcing stack up?

“We are certainly in a competitive price position when you factor in the hidden overhead of offshoring,” Hamilton said.

Cheaper than going offshore

Those costs, he said, often get lost in the translation. That hidden overhead includes such things as cultural dissonance, language problems, the cost of transportation and supervision, lack of understanding of American business practices and the inevitable problems that come from trying to communicate and coordinate across multiple time zones.

When those costs are factored in, Hamilton said, rural sourcing offers a very competitive total cost of ownership (TCO). TCO is the universal standard for looking at costs in the software world.

Hamilton hopes to continue to expand his company. It is currently profitable and is experiencing an annual growth rate of 300 percent.

“We hope to be able to cover all U.S. geographies,” Hamilton said. “The toughest one is the Northeast. There’s a great talent base and high quality of life, but it still has a high cost of living.”

If the fledgling rural sourcing industry could capture 10 percent of the jobs currently being sent offshore, Hamilton said, it could keep 50,000 to 60,000 people employed in this country. His company’s goal is to open 30 centers and create 3,000 new U.S. IT jobs.

Source:http://www.businessnewsdaily.com/onshoring-it-jobs-small-businesses-0571/a

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