Posts Tagged ‘SEO’

4 Reasons to Spend More on SEO

September 9th, 2013

Google has made dramatic changes in 2013, with the May 22 Penguin update having the biggest impact for small business websites. After some severe reductions in traffic, some webmasters are at least seeing traffic increases in August due, in part, to a Panda softening from Google.

In response, many webmasters are making big shifts in SEO tactics. While long overdue, this is the right move.

Few businesses are looking to move to lower quality SEO services as they now fear Google more than ever. But small businesses run very close to the margin and traditionally resist increasing the SEO budget, regardless of the consequences. Here are four reasons why small business owners should reconsider.

1. Google Asked You To

While many will dismiss this as PR, Google has clearly communicated that they no longer will tolerate SEO tactics that used to work in 2008. Article spinning, keyword stuffing, excessive bookmarks, reborn domains, paid links, thin content, and duplicate content are all not OK.

Even if you haven’t received an unnatural link warning, the writing is on the wall. Quality must increase for continued success in SEO. While this message is clearly self-serving for Google, it’s important to respect their power in the industry.

2. Recovering From Google Updates is Expensive

There are plenty of websites that have partially recovered from Penguin downgrades, but each case is different. The level of returning traffic varies.

Technical issues on-site are the easiest to fix and should be addressed quickly using Webmaster Tools as the guide. Duplicate content needs to be removed immediately.

Keyword-stuffed titles need to be edited. Thin content, a favorite among many, should be replaced with real content marketing.

Off-site issues, such as bad link building, are particularly hard to fix. It is very ironic that firms now exist to send “link removal request” emails to other firms who were previously retained to build those links.

Small business needs to stop doing bad link building and embrace content marketing. They need to get creative and experiment with newsjacking.

All of these activities cost money. Smart business owners are thinking toward the future and deciding to spend more on SEO now (via higher quality services) to avoid repeating this activity in 2014.

3. SEO Has Merged With Marketing

Many small business webmasters were using a “set-it-and-forget-it” SEO strategy, believing that they need not worry about SEO after hiring a firm. This violates one of the major tenets of business process outsourcing, which is to outsource process and execution, but maintain strict performance monitoring and accountability.

It isn’t surprising that many small businesses are feeling buyer’s remorse, wishing they had done greater due-diligence in the vendor selection process and better understood the risks associated with SEO.

It should be clear at this point that SEO is no longer a technical exercise and is rapidly merging with marketing and public relations. Smart CEOs recognize the strategic importance of SEO in our digital world. For this reason, they find ways to amplify SEO in allmarketing activities. Ironically, many companies have SEO opportunities they don’t harness.

For example, every employee should maintain a “work” Twitter account and share industry news, blog posts and company specials to help spread content. This type of integrated SEO marketing execution is the future, and will draw more budget dollars.

4. SEO ROI Remains High

The data suggests that SEO is still a great investment. This means that small business shouldn’t necessarily shop for the cheapest SEO vendor, but consider the return they can make on their money if they spend more:

  • SEO remains a very high ROI activity.
  • The cost-per-lead for SEO is still very attractive.
  • Google has significantly tightened the requirements for high-quality SEO.
  • Integrated marketing strategies have big efficiencies.


All technologies and industries mature, and price-points typically change dramatically along the way. SEO is following the same playbook as most other young industries.

In the last few years we have seen SEO move from infancy to adolescence, with the Google algorithm updates as mileposts. While SEO will become more difficult and expensive to execute, the return on investment remains high for small business. In the end, ROI is more important than the absolute number of a budget line item.


SEO Outsourcing Company Just Keeps on Growing With New Hires and Agency Client Wins

December 5th, 2012

The UK-based SEO services provider SEO Outsourcing Company has developed a great reputation in its sector for the variety and quality of the SEO and link building services that it provides. Indeed, it routinely provides its link building services to other SEO agencies and works with a great number and variety of companies throughout the world. However, the firm shows no intention of resting on its laurels, as it has announced that it is hiring more staff in the UK and India and has won contracts to supply guest posting services to UK and USA

Indeed, despite being a UK-based company, ‘SEO Outsourcing Company’ provides outsourced SEO and link building services for the websites of many clients in many countries around the world, including the United States, Canada and Australia. Its hiring of more staff and winning of new contracts is likely to enhance the already impressive reputation that ‘SEO Outsourcing Company’ has both nationally and internationally.

SEO Outsourcing Company’s growth looks set to enhance the firm’s reputation Search engines like Google and Bing now also respond to social media signals when ranking websites, and ‘SEO Outsourcing Company’ can help other SEO agencies to benefit from this, as the company offers many products that can help such agencies to maximise their presence in the search results of Google, Bing and other search engines. The current growth of ‘SEO Outsourcing Company’ should only help such agencies to do this even more effectively in the future.

An ‘SEO Outsourcing Company’ spokesperson stated: “We are very excited about the ongoing growth of the company. We already have many satisfied clients around the world, but our hiring of new staff in the UK and India and winning of new contracts to supply guest posting services to agencies in the UK and the United States is only going to enhance the quality of our services and our reputation.”

The rise in the reputation of ‘SEO Outsourcing Company’ likely to occur in future years and the increasing use of the World Wide Web (WWW) both in the UK and internationally could encourage increasing visitor numbers for the ‘SEO Outsourcing Company’ website in the next few years.


The SEO Works Opens New Sheffield Office

October 31st, 2012

A Sheffield SEO company is welcoming the public in through the doors of its newly opened shop front, to offer a personal touch that most SEO companies simply can’t.

The team at The SEO Works are actually able to meet and get to know their customers, thanks to their open-door policy, whereas most SEO companies deal with clients solely via the internet and over the phone.


The SEO Works is the brainchild of Neil Palmer, who started the company to help local businesses become more visible on the web, thus enabling them to boost their sales.

What is SEO?

Put simply, SEO (Search Engine Optimisation) is a way to get websites to show up higher in Google and other search engines’ results pages, by using specialised techniques. By ranking higher for relevant search terms, a business’s website will get a lot more visits from people already planning on buying what they sell.

Why Working with a Local SEO Company is Better

There are SEO companies all over the world, all of which will happily cater to any business willing to pay them. It can be difficult trying to decide which SEO company to work with, because there are just so many out there.

Some choose to hire the cheapest company they can find, but this doesn’t always yield good results – which defeats the object of outsourcing SEO services in the first place. Some choose the most prestigious SEO company they can find, but this can be expensive as these companies are in high demand and can charge exorbitant rates. And some choose to work with a local SEO company.

A local SEO company understands the local market, and can offer a more targeted campaign – one which is tailored to appeal to the locals by using insider knowledge.

SEO Works: Local SEO Experts

The beauty of The SEO Works is that it’s a local company with a real presence – which means people can visit. Not only does The SEO Works specialise in locally or nationally targeted SEO campaigns, but its open-door policy means it can really get to know its customers and understand their needs.

Sheffield florists Andy and Katie Peckett are delighted with what Neil and the rest of the guys at The SEO Works have accomplished for them, saying, “Neil and the team have been great to work with from day 1. We are impressed by both the results in the rankings and the transparency with the reports we get.”

Mandy White, a Sheffield-based furniture specialist, is also happy with the team’s work: “Having various local search terms at number 1 on Google has improved our turnover and online presence exactly as required.”


The Pros and Cons of Outsourcing SEO to the Philippines

September 4th, 2012

Getting an SEO service is a must for those who want to be successful with their online business. Since more and more people are using the Internet, we cannot consider a business to be successful without any presence on the Internet. Building a website is the first step in building your presence on the Internet, but you also need to make sure that you are going to conduct search engine optimization.

There are a lot of experts who are saying that outsourcing SEO service in the Philippines is the best option that you have, but there are also some disadvantages that are associated with it. It would be better if you are going to understand the pros and cons of outsourcing SEO services in the Philippines to be sure that you will really be able to get the best value for the money that you will be spending.
Advantages of Outsourcing SEO Services in the Philippines:

Filipinos are hardworking people and is evident in almost any industry. If you really want to get great value for the money that you will be spending on your SEO, it would be better if you are going to look for someone in the Philippines. SEO methods don’t change regardless of your location and optimizing a website will take a long time. However, if you are going to get someone who is hard-working, combined with cheap labor, you can be assured that you will really get the best value for your SEO budget.

Another advantage that you will get from outsourcing SEO services in the Philippines is that you won’t have any language barrier. Based on recent studies, the Philippines tops the list of countries that are most efficient in English, ensuring that you will be able to communicate properly with your SEO personnel. This will also make your SEO campaign more effective, since these experts will be able to implement the things that you want without having problems.
Disadvantages of Outsourcing SEO Services in the Philippines:

However, outsourcing is not great all the time. There are also some disadvantages that are associated in working with SEO experts and one is the weather problems that they are experiencing. Every year, the Philippines gets more than 20 typhoons, and at least 5 of them are very devastating. If you are going to outsource SEO services in this country, you should expect that there are times when your experts won’t be able to deliver on time. This is something that you always need to keep in mind, especially if you really want to build good relationships with your SEO personnel.

These are some of the most important things that you need to know before you even start to look for an SEO service in Philippines. Keep in mind that the results you will get will determine the value that you will get from your business, so you need to be very careful when choosing the ones who will be working with you to optimize your website for search engines.


The Need For Outsourcing Techniques Seo Services

June 25th, 2012

One of several typically used techniques for improving the rating of a website is the Search engine marketing method. It’s basically employed to enhance the product sales transformation rate. In addition to that, additionally it is used to produce web site traffic. Nevertheless, outsourced workers Seo have to have a variety of skills. In our moment, lots of people are coming up with web sites. Almost all of the companies right now are available on the internet. Therefore, utilizing the optimization way is of comparative value. Occasionally the business is just not complete with all the task associated with SEO. For this reason, a very important thing to accomplish is always to delegate your Search engine marketing tactics.

Outsourcing the Seo company is just not always easy. It is just a very sophisticated job that has to have experience. At first, you will definitely struggle in locating the right business or man or woman in order to delegate the actual SEO services. The procedure does not trigger delegating the task for the Search engine optimization skilled. You need to keep an eye on and appearance these people continuously. Of course there are some actions you need to adhere to while outsourcing Off-page optimization. Very first, you must realise the operation of Search engine optimization services prior to virtually any decisions. Search engine optimization is not a easy process. You need to have a solid purchase. You must established your financial allowance, see how a lot you can spend throughout outsourcing the assistance. Then, you also have to assess the help required your site.

There are many associated with outsourcing providers around and that means you ought to decide your service favourable for your internet site. You may even think about developing your own private Seo services just before choosing to work with a team regarding Search engine optimization consultants. Adding to that, you need to recognize that the Search engine optimization group would certainly deal with the actual outsourcing techniques providers. Hence, you need to evaluate if you are likely to use the particular Search engine marketing staff with regard to various other job or otherwise not. The undoing involving outsourced workers is that your employees lose their primary income source. They make consider hits. As a result, you need to offer sufficient relevance to those worries. You can determine many actively works to your current Local seo, using this method your current SEO employees won’t have anxiety about dropping their particular function.

Another significant factor that you need to take into account is always to look for SEO companies in several places. Make sure that you only chose the finest Search engine optimization firms. You can request the actual ideas of the friends, relatives, colleagues and friends who’ve previously outsourced their Search engine marketing operate. Supply priority for you to highly trustworthy Search engine optimisation organizations. If you are going to perform a complete investigation, it will be possible to look for the greatest Search engine optimization firms in the united states. As a matter of fact, you may even outsource from the outside the country providing your Seo firm is knowledgeable.

Selecting a search engine professional for your website is actually a complex process. Attending seminars as well as training courses can help you a great deal throughout figuring out the correct SEO organizations to work for your web site. You can also carry out world wide web browsing. This can be a handiest along with correct strategy for seeking SEO organizations. The operation is a breeze and you’ll be in a position to have got varied options. Before browsing, you need to know the way to spot the very best Search engine marketing professionals.

The instructions inside selecting Search engine optimization specialists usually do not conclusion here. You can still find a lot of things that you have to contemplate. Rightful choice commences from getting correct expertise. For that reason, you need to constantly educate yourself regarding the Search engine marketing qualifications and companies. You’ll want to ensure that your internet site is actually generating traffic and demonstrating excellent enhancements. By doing this it will be possible to convey that you have the actual support of proper Search engine optimization service provider.


ONSIS Plans Worldwide Expansion Of Its Social Marketing Services

March 14th, 2012

ONSIS is witnessing a four-fold growth in its SEO Services, India, Profit By Search. ONSIS is the parent brand to Profit By Search (SEO India), Profit By Outsourcing (Web Development India), and Recruitment Process Outsourcing (RPO). The company has showcased highly efficient SEO services owing to which it has grabbed a lot of projects worldwide.

ONSIS, a highly respected internet marketing firm founded by internet marketing entrepreneur Abhinav Girdhar, who is looking forward to expand the company’s internet marketing strategies by providing services in the field of social media marketing also. A true success story, Profit By Search, the #1 SEO Services India has led the online search effort to increase the revenue of firms it has been providing services to.

“Our SEO Company India experts at ‘Profit By Search’ has some of the most important reputed projects of internet marketing. They will be looking after internet marketing and other online promotional activities with effective link building strategies, content strategies, Meta Tagging, PPC techniques, etc”, says Abhinav Girdhar, Head Of ONSIS. He further added, “We will be promoting the company’s objectives by daily press releases submissions. This way the company’s promotion will get a double bonanza with back links along with online publicity.”

ONS Interactive solutions is considered to be one of today’s most successful online marketing enterprises. These experts excel on how to build successful online business and are well-known for their innovations in the sector of online marketing. This Indian SEO company revolves around the internet marketing strategies and provide services like as follows:


Redeeming outsourcing as a strategy for SEO

February 21st, 2012

Before I first started working on the SEO for the OZHut group of stores, I had contacted a few SEO companies out there at the time to see how much they wanted to charge and what sort of methodology they employed.

Most of the answers we got at the time involved a “packaged” deal around the $3,000 to $5,000 mark. When asked about how they went about doing SEO, all I remember hearing was “our engineers will work on that and I can’t tell you much more because these are ‘trade secrets’…”

Now really, that’s just silly. SEO isn’t rocket science. It’s quite straightforward and most people can pick it up, or at least understand how it generally works. As such, we’ve been doing most of our SEO in-house since then.

That being said, we’ve also outsourced certain functions of our SEO in recent times and have found that to be quite a fruitful exercise.

Here are a few good reasons why outsourcing parts of your SEO strategy can also work for you:

1) SEO development for a new site varies in its demand for resources

While the early stages of keyword research and setting up Adwords campaigns to test keyword data may be quite easy to do in-house, you may not have the resources to do extensive link-building and PR work.

Outsourcing this stage to a specialised link-builder or PR agency might be an easy way to ramp up for the short-term until you get good results.

This allows you to scale your efforts up and down as you need.

2) Some aspects of SEO have a higher learning curve than others

While basic link-building is quite simple, advanced inbound marketing can be a little bit more difficult to execute by yourself.

It typically requires a designer, developer and marketer working together on a project.

While you may be able to eventually get there, the demand for short-term results may be eased by calling upon someone with an already established team.

3) SEO is constantly evolving

While we definitely did not outsource our SEO strategy and efforts completely, we have worked closely with other agencies in the past to consult with us on improving our strategy.

These strategic arrangements have been beneficial in providing a richer, more robust plan.

Having another switched-on group to bounce ideas off is always invaluable.


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